
Discover your badass identity in Jen Sincero's #1 NYT bestseller that transforms habits through self-awareness and boundaries. Her 21-day method has helped thousands break nail-biting, establish exercise routines, and align actions with intentions. Who will you become?
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Have you ever wondered why some people effortlessly maintain good habits while you struggle to floss consistently? The answer isn't about willpower - it's about identity. Habits aren't just what you do; they're who you're being. This perspective shift has transformed thousands of lives because lasting change doesn't come from forcing behaviors but from becoming someone new. When you identify as a healthy person, eating well isn't a chore - it's simply what you do. When you see yourself as financially savvy, saving money becomes natural. The path to lasting change isn't about white-knuckling your way through temporary behaviors - it's about courageously stepping into who you truly want to become. The reason most habit changes fail is focusing solely on behaviors without embracing the identity behind them. To lose weight permanently, you must become someone who naturally maintains a healthy weight, not just someone temporarily dieting. Our perception of ourselves drives our actions, and we have a primal need to be right about who we think we are. This need goes beyond ego - being right equals feeling safe. We cling to our perceptions because they form our reality, and having a solid reality makes us feel secure despite existential uncertainty. When we change our identity, our habits naturally follow. Most of our habitual beliefs weren't consciously chosen but absorbed from our environment. Living an extraordinary life requires making conscious choices about who you want to be, not just what you want to do.
Break down key ideas from Badass Habits into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Badass Habits into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience Badass Habits through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco

Get the Badass Habits summary as a free PDF or EPUB. Print it or read offline anytime.