
Discover why women negotiate 4x less than men in "Ask for It" - the negotiation bible transforming careers across industries. Learn the four-phase strategy that's helping professionals overcome imposter syndrome and claim their true worth in every interaction.
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Break down key ideas from Ask For It into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Ask For It into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience Ask For It through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco

Get the Ask For It summary as a free PDF or EPUB. Print it or read offline anytime.
Imagine walking into your boss's office with sweaty palms to ask for a raise, then walking out with double what you expected. This isn't fantasy - it's reality for women who master the art of asking. Linda Babcock's groundbreaking research revealed a startling pattern: men initiate negotiations four times more frequently than women. The financial impact? A woman who doesn't negotiate her first salary stands to lose over $750,000 by retirement. This negotiation gap extends beyond money to promotions, desired assignments, recognition, and even household responsibilities. When Babcock discovered male graduate students were teaching their own courses while female students served as assistants, she asked her dean husband why. His answer was simple but profound: "More men ask." This observation sparked a research journey that would change how women approach negotiations in every aspect of their lives. The negotiation gap isn't just about money - it's about quality of life, career advancement, and personal fulfillment. Before you can negotiate effectively, you must identify what you truly want - not what others expect of you or what you're willing to settle for. This crucial first step requires distinguishing your authentic desires from societal expectations. Consider Michele, a successful high school principal who rediscovered her passion for drawing while cleaning her basement. Though her drawing class conflicted with work, she negotiated with her superintendent to leave early on Thursdays. This "protected creative space" significantly improved her wellbeing, showing how even small changes can profoundly affect happiness.