Robert B. Cialdini
Born: April 27, 1945 – Milwaukee, Wisconsin, United States
Robert B. Cialdini is an American psychologist and author whose work focuses on persuasion, compliance, and social influence. He is best known for Influence: The Psychology of Persuasion and Pre-Suasion; Influence became a multimillion-copy bestseller and has been translated into more than 40 languages.
Biography & Author's Journey
Robert B. Cialdini built his career at the intersection of academic rigor and real-world observation. A Milwaukee native, he studied psychology at the University of Wisconsin–Milwaukee, earned his PhD from the University of North Carolina, completed postdoctoral training at Columbia University, and went on to a long faculty career at Arizona State University, where he became Regents’ Professor Emeritus of Psychology and Marketing. The key turning point in that path was his decision to study influence not only in experiments but also in everyday settings, including a three-year field study that immersed him in the practical mechanics of persuasion. ((https://uwm.academicworks.com/donors/dr-robert-cialdini-and-bobette-gorden))
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Pre-Suasion
Robert B. Cialdini
Master the art of influence by priming your audience before delivering your message, revolutionizing your persuasion skills.
Influence
Robert B. Cialdini, PHD
Understanding the psychology of persuasion and influence
The Small Big
Robert B. Cialdini & Steve Martin & Noah Goldstein
Discover how tiny changes in approach can lead to massive improvements in persuasion and influence across various domains.
Pre-Suasion
Robert B. Cialdini
Master the art of influence by priming your audience before delivering your message, revolutionizing your persuasion skills.
Influence
Robert B. Cialdini, PHD
Understanding the psychology of persuasion and influence
The Small Big
Robert B. Cialdini & Steve Martin & Noah Goldstein
Discover how tiny changes in approach can lead to massive improvements in persuasion and influence across various domains.
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BeFreed team
Persuasion and manipulation techniques
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The Science of Self and Social Influence
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Community Voices
"The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence"
— Amy Cuddy ((
"Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often"
— Chip Heath ((
"Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again"
— Adam Grant ((
"Robert Cialdini is perhaps the foremost expert on effective persuasion"
— Harvard Business Review ((
"No psychologist's research has been used more often or successfully than that of Robert Cialdini"
— Richard H. Thaler ((
"It's difficult to imagine putting Bob Cialdini between the covers of a book, but here he is"
— Wendy Wood ((
From Columbia University alumni built in San Francisco
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
