Ken Fisher
Born: November 29, 1950 – San Francisco, California, United States
Ken Fisher is an American investment analyst and financial writer focused on stock markets, portfolio strategy, and investor behavior. He wrote Super Stocks, which helped popularize the price-to-sales ratio, and authored 11 investing books, including four New York Times bestsellers. His Forbes column ran from 1984 to 2016, the magazine’s longest continuous run.
Biography & Author's Journey
Ken Fisher’s professional story begins in Northern California. Born in San Francisco and raised in San Mateo, he grew up in the orbit of investing through his father, Philip Fisher, the influential investor and author of Common Stocks and Uncommon Profits. Yet his earliest academic interest was not finance but forestry: he entered Humboldt State University with a strong interest in redwood preservation before graduating in 1972 with a degree in economics. After a period at his father’s firm, Fisher & Co., the defining entrepreneurial turn came in 1979, when he founded Fisher Investments, initially focused on institutional money management. ((https://www.kenfisher.com/about/professional-career))
Quotes
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Markets Never Forget (But People Do)
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Insightful guide on avoiding costly investing mistakes by understanding market history and overcoming faulty memory biases.
How to smell a rat
Ken Fisher and Lara Hoffmans
Uncover financial fraud with expert insights on spotting red flags and avoiding scams in investment management.
Markets Never Forget (But People Do)
Ken Fisher
Insightful guide on avoiding costly investing mistakes by understanding market history and overcoming faulty memory biases.
How to smell a rat
Ken Fisher and Lara Hoffmans
Uncover financial fraud with expert insights on spotting red flags and avoiding scams in investment management.
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Community Voices
"Ken Fisher has produced the first worthwhile new investment ideas in years"
— James Walker Michaels
"Ken Fisher details the red flags that should alert investors"
— Associated Press
"Ken Fisher dispels more than a dozen myths"
— National Post
"Ken Fisher does not often find himself short of things to say"
— Financial Times
"Ken Fisher's concise guide is highly illuminating and confidence-building"
— Publishers Weekly
"In the world of stock legends, Ken Fisher stands out"
— Nasdaq
"Ken Fisher is one of those true rarities: a brilliant and successful money manager"
— Forbes
"Ken Fisher is a superb story-teller"
— Journal of Financial Counseling and Planning
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
