
Ever wondered why investors keep repeating costly mistakes? Ken Fisher's bestselling guide reveals how faulty memory sabotages your portfolio while markets remember everything. Endorsed by legendary investor Sir John Templeton, this eye-opening work proves why "this time" is rarely different - and how history can make you wealthy.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Think back to the last major market crash. Did you feel like the world was ending? That this time was truly different? You weren't alone. Markets have a peculiar quality: they remember everything, but we forget almost instantly. This disconnect between market memory and human amnesia creates a predictable pattern of financial mistakes that repeats across generations. The most brilliant investors struggle to be right more than half the time, not because markets are impossibly complex, but because we're fighting our own faulty memories. Every panic feels unprecedented. Every recovery seems suspicious. Yet history shows that what we experience as shocking and new has happened dozens of times before - we've simply forgotten. Understanding this memory gap isn't just intellectually interesting; it's the difference between joining the elite few who consistently profit and the masses who perpetually buy high and sell low. "This time it's different." These four words have cost investors more money than any market crash or recession. After every crisis, we convince ourselves that the rules have fundamentally changed - that we've entered a "new normal" of permanently diminished expectations. In 2009, experts proclaimed that economic growth would never return to previous levels, that markets faced a decade of stagnation, that the financial system had irreversibly broken. Sound familiar? Identical predictions emerged in 2003, 1987, 1978, and even 1939. Each time, investors who believed these warnings missed extraordinary recoveries. From March 2009 through 2010, world stocks surged 93.3% while doomsayers insisted the rally was false. Those who acted on "new normal" fears watched from the sidelines as corporate profits soared and GDP returned to all-time highs. The pattern is maddeningly consistent: we're essentially "chittering chimpanzees with no memories," forgetting that human nature evolves slowly while market patterns repeat quickly. Markets price in widely known fears, leaving only the unexpected to move prices significantly. By the time everyone agrees the sky is falling, it's usually time to buy an umbrella company.
将《Markets Never Forget (But People Do)》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Markets Never Forget (But People Do)》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Markets Never Forget (But People Do)》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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