Daniel Crosby author photo

Daniel Crosby

Daniel Crosby is a psychologist and behavioral finance author whose work examines how human behavior shapes investing and wealth decisions. His notable books include Personal Benchmark, The Laws of Wealth, and The Behavioral Investor. A New York Times bestselling author, he has produced multiple Axiom Business Book Award-winning titles, with The Laws of Wealth translated into 12 languages.

Biography & Author's Journey

Daniel Crosby’s professional story begins at the intersection of inheritance and reinvention. He entered college expecting to follow his father into financial advising, then changed course after a two-year church mission that sharpened his interest in human behavior and service. Public biographies describe him as educated at Brigham Young and Emory Universities; an earlier professional profile lists B.S. and Ph.D. degrees in psychology from Brigham Young. Near the end of doctoral training, he found himself burned out on clinical work, and a job assessing bank executives before hire reconnected psychology with finance. That turn gave him the problem that would define his career: why smart, informed people still make poor money decisions. ((https://yourfinancialpharmacist.com/yfp-124-the-behavioral-investor-with-dr-daniel-crosby/))

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Quotes

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The number one predictor of whether or not a client follows through on their advisor's advice is whether or not they like them
-Integrating Behavioral Finance and Wealthtech Solutions with Daniel Crosby
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I am thrilled with the opportunity to now build and deliver tools, training, and technology that help financial advisors better deliver behavioral alpha
-Brinker Capital Launches Behavioral Innovation Lab Powered by Dr. Daniel Crosby
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Human nature is both a miracle and a mess
-Four Behavioral Biases — and How to Fight Them
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You can experience a feeling without necessarily having to act on it
-When it rains
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If behavioral finance has taught us anything it is that excess is never permanent
-How Investors Can Use Behavioral Finance to Win, an Interview with Daniel Crosby
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To think the future will look just like the present moment is to ignore the singular nature of what we are currently experiencing
-The Strange Psychology of COVID-19 and Investor Behavior

Discover more

Psychology of financial investments

Psychology of financial investments

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Psychology of financial investments

Investors often lose significant returns not due to market fluctuations, but because of hardwired cognitive biases and emotional reactions. This plan is essential for anyone looking to bridge the gap between technical financial knowledge and the psychological discipline required for long-term success.

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Study Finance, Behavior & Memoirs

Study Finance, Behavior & Memoirs

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Study Finance, Behavior & Memoirs

This plan bridges the gap between technical financial literacy and the psychological factors that drive market success. It is ideal for aspiring investors who want to master both the mechanics of wealth building and the behavioral discipline required to sustain it.

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Finance, Econ, Investing & Behavior Science

Finance, Econ, Investing & Behavior Science

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Finance, Econ, Investing & Behavior Science

This plan bridges the gap between technical market knowledge and the psychological triggers that drive financial behavior. It is essential for anyone looking to build sustainable wealth while mastering the economic forces and biases that influence the global market.

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Master behavioral economics

Master behavioral economics

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Master behavioral economics

Behavioral economics has revolutionized how we understand human decision-making, revealing that people consistently make predictable errors in judgment that traditional economics cannot explain. This learning plan is essential for professionals in business, policy, marketing, product design, and leadership roles who want to understand what truly drives human behavior and how to design systems that lead to better outcomes. Whether you're optimizing user experiences, crafting policies, developing marketing strategies, or simply seeking to make better decisions yourself, mastering these principles provides a powerful competitive advantage.

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Business, Finance & Psychology Strategy

Business, Finance & Psychology Strategy

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Business, Finance & Psychology Strategy

This plan bridges the gap between technical financial strategy and the psychological drivers of success. It is essential for entrepreneurs and investors who want to master both market mechanics and the behavioral traits of high-performers.

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Mastering Mind, Money, and History

Mastering Mind, Money, and History

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Mastering Mind, Money, and History

This learning plan bridges the gap between cognitive science, financial behavior, and historical wisdom to create a holistic framework for success. It is designed for lifelong learners and professionals who want to make better decisions by understanding the hidden forces that shape human history and individual wealth.

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Community Voices

"Aaron Klein calls Daniel Crosby one of investing’s preeminent behavioral psychologists"

Aaron Klein

"David Geller says Daniel Crosby shows that emotions, decisions, and behavior matter as much as returns"

David Geller

"Stacy Havener says Daniel Crosby offers clarity and heart in a world of financial noise"

Stacy Havener

"Brian Portnoy says he always turns to Daniel Crosby for sharp, against-the-grain investing insights"

Brian Portnoy

"Steven Goldstein calls The Behavioral Investor Daniel Crosby’s brilliant new book"

Steven Goldstein

"Doug Boneparth says Daniel Crosby redefines wealth beyond numbers"

Doug Boneparth

"LouAnn Lofton says Daniel Crosby breaks down easy-to-follow rules that keep investors on track"

LouAnn Lofton

"Richard Gill says Daniel Crosby is a master of his craft and a great storyteller"

Richard Gill

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