Anthony Iannarino author photo

Anthony Iannarino

Born: October 05, 1967 – Columbus, Ohio, United States

Anthony Iannarino is a sales author, speaker, and consultant focused on B2B selling, leadership, and client acquisition. He wrote The Only Sales Guide You’ll Ever Need, Eat Their Lunch, and The Lost Art of Closing. Through his books, training, and speaking, he has influenced modern sales strategy and performance coaching.

Biography & Author's Journey

Anthony Iannarino’s career developed from unusually early exposure to selling. At 12, he was going door to door to sell newspapers; by 15, he was making cold calls for a nonprofit; and at 18, he had joined his family’s staffing business as a recruiter. A major early breakthrough came after he moved to Los Angeles and won a large client in staffing, only to suffer a grand mal seizure shortly afterward. The diagnosis—an arteriovenous malformation requiring two surgeries—sent him back to Ohio, where he resumed work in the family business and helped drive sharp revenue growth. At the same time, he studied at night, graduating summa cum laude from Capital University, earning a J.D. from Capital University Law School, and later completing Harvard Business School’s OPM program. ((https://partnersinexcellenceblog.com/why-im-interested-in-selling-anthony-iannarino/))

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Quotes

quote
All things being equal, relationships win. All things being unequal, relationships still probably win
-The End of Relationship Selling
quote
Companies don’t buy what you sell. The people within those companies buy what you sell (or don’t buy what you sell, as the case may be)
-Selling Is Still About Relationships
quote
Selling isn’t something you do to someone. It is something you do for and with someone
-Losing the Battle to Win the War
quote
The currencies that you trade in as a salesperson are vision, ideas, outcomes, and trust
-The Only Four Things That You Sell
quote
Time with no positive action kills deals
-How Time Impacts Your Sales Results
quote
We no longer sell products. We no longer sell solutions. We now sell business results and performance acceleration
-4 Ways Salespeople Can Better Manage Outcomes and Achieve Results for Their Clients
quote
Don't sell drills. Sell holes
-How to Sell Strategic Outcomes

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