Alexander Osterwalder author photo
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Alexander Osterwalder

Alexander Osterwalder is a Swiss business theorist, author, and entrepreneur focused on business model innovation, value propositions, and strategy. He co-created the Business Model Canvas and coauthored Business Model Generation, Value Proposition Design, and The Invincible Company. His work has been widely adopted by organizations, educators, and entrepreneurs worldwide.

Biografie & Werdegang des Autors

Alexander Osterwalder is a Swiss business theorist, entrepreneur, and author whose influence grew out of an unusual blend of doctoral research and public experimentation. He earned his doctorate at HEC Lausanne after becoming preoccupied with a central question: how organizations reinvent the way they create, deliver, and capture value. Rather than keeping that work inside academia, he posted his dissertation online, cultivated a personal blog, shared talks on YouTube, and used those early digital channels to build a following among managers, scholars, and practitioners. That online exchange became a decisive turning point. It led to the crowdfunded and co-created Business Model Generation, developed with Yves Pigneur and 470 contributors from 45 countries, a project that moved Osterwalder from specialist research into global management conversation. ((https://www.imd.org/research-knowledge/strategy/articles/how-a-best-selling-author-crowdsourced-and-broke-every-rule-in-the-book/))

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Zitate

quote
Burn your business plan before it burns you
-How To Convince Leaders To Avoid Business Plans When Validating New Ideas
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Failure is not the goal but it is an inevitable side consequence of innovation
-3 mistakes CEOs and CFOs make when investing in innovation
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None of us wants a Kodak moment anymore: innovation that doesn't prevent a company from going bankrupt
-How large companies can create a Lean Startup culture for strategy & innovation
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You'd think if you're in charge of inventing the future of a company, that has a lot of prestige. But it doesn't
-Alex Osterwalder: Companies can’t outsource the validation of their ideas
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Let’s face it, the word “innovation” means nothing on its own anymore
-Innovation is dead. Long live innovation
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At Strategyzer, we don't just preach innovation—we live it
-Strategyzer: a case study in strategic innovation and shifting business models

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Stimmen der Community

"Alexander Osterwalder is one of the brains behind the world-renowned Business Model Canvas"

Thinkers50

"Alexander Osterwalder is the creator of the Business Model Canvas"

AACSB

"Alexander Osterwalder is the cofounder of Strategyzer and co-inventor of the Business Model Canvas"

Harvard Business Review

"Alexander Osterwalder is an entrepreneur and business model innovator"

Stanford eCorner

"Alexander Osterwalder is a leading author, entrepreneur, and in-demand speaker"

IMD

"Alexander Osterwalder is one of the world’s most influential proponents of business model innovation"

Columbia Entrepreneurship

"Alexander Osterwalder is one of the world’s most influential strategy and innovation experts"

Business of Software

"Alexander Osterwalder showed how any company’s business model could be defined in 9 boxes"

Steve Blank

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