
Discover your authentic leadership with "True North," the business classic featuring insights from 125+ leaders including Howard Schultz and David Gergen. What inner compass guides today's most successful executives? This influential guide reveals why vulnerability - not perfection - creates truly transformative leadership.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Leadership isn't what it used to be. The command-and-control approach that dominated the 20th century has crumbled, exposed as unsustainable after the 2008 financial crisis. Today's emerging leaders - Gen X, Millennials, and Gen Z - demand workplaces aligned with their values and leaders who are genuine rather than authoritarian. What makes a leader effective in this new landscape? Not charisma, not style, but authenticity - the ability to lead from your core values and purpose, what Bill George calls your "True North." Think about it: companies like General Electric, once the epitome of traditional leadership under Jack Welch, eventually collapsed when their focus on short-term results proved hollow. Meanwhile, authentic leaders like Howard Schultz built Starbucks as "the quintessential people-based business" focused on human connection, and Kabir Barday transformed OneTrust into America's fastest-growing startup by prioritizing employee wellbeing. The contrast couldn't be clearer - authentic leadership produces better results because it builds trust through truth-telling, transparency, and consistent actions aligned with stated values. The journey to authentic leadership begins with understanding yourself. As the book wisely notes, "The hardest person you will ever have to lead is yourself." Only by undertaking this inner journey can you effectively guide others.
将《True North》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《True North》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《True North》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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