
In a world where change is inevitable, "The Power to Change" offers a revolutionary "change matrix" framework. Highly commended at the 2021 Business Book Awards, this guide has become essential reading for leaders navigating post-pandemic uncertainty. What's your change type?
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快速捕捉核心观点,高效学习
Welcome to "The Power to Change," a journey designed to help you harness the power of change and make it work in your favor. My name is Campbell Macpherson, and I’m here to guide you through the complexities and opportunities that change presents. Imagine standing on the edge of an oil platform in the North Sea, with a raging fire behind you and no ladder in sight. The only option is to jump into the icy waters below. This scenario, known as the "Burning Platform," is a vivid metaphor for one of the four types of changes that can affect our lives. Changes can be categorized into a matrix of four possibilities: big or small, and self-initiated or externally imposed. This change matrix helps you understand and navigate the different types of changes you may face. For instance, a small, externally imposed change might be something as mundane as your city changing the garbage collection day from Tuesday to Thursday. On the other hand, a big, externally imposed change, like the Burning Platform scenario, could be losing your job due to corporate restructuring.
将《The Power to Change》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Power to Change》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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