The Power of a Positive No book cover

The Power of a Positive No by William Ury Summary

The Power of a Positive No
William Ury
4 (3695 Reviews)
Business
Communication skill
Self-growth
Relationship
概述
核心要点
作者
常见问题

Overview of The Power of a Positive No

Master negotiator William Ury reveals how saying "no" can strengthen relationships, not destroy them. Harvard's negotiation expert teaches his transformative "Positive No" technique - the same approach that's reshaped corporate training programs worldwide. What could you achieve by refusing the right way?

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核心要点

1

The Crossroads We All Face

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Your boss asks you to take on yet another project when you're already drowning. Your friend requests a favor that would derail your weekend plans. Your child demands something you know isn't right. In these moments, a knot forms in your stomach. Say Yes and betray yourself. Say No and damage the relationship. It's a trap we fall into daily, believing we must choose between protecting ourselves and preserving connections. But what if this entire dilemma rests on a false premise? What if the most powerful No actually strengthens relationships rather than destroying them? The secret lies in a counterintuitive truth: an effective No isn't rooted in what you're against-it flows from what you're for. This simple insight transforms everything. When you say No to protect something you deeply value, you're not rejecting the other person. You're honoring yourself and, paradoxically, respecting them enough to be honest. This is the essence of the Positive No-a three-part structure that affirms your values, establishes boundaries, and opens new possibilities. It's a marriage of language's two most fundamental words, bringing together Yes for community and connection with No for individuality and protection.

2

The Trap That Keeps Us Stuck

3

Discovering Your Deeper Yes and Building Your Power Base

4

Respecting Your Way to Yes

5

Delivering Your Yes-No-Yes and Setting Boundaries That Hold

6

Opening New Doors with Your Second Yes

7

The Gift of Yes and No Together

探索你的学习方式
《The Power of a Positive No》不仅仅是一本书——它是Business领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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"Makes me feel smarter every time before going to work"

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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comments
254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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