The E-Myth Revisited book cover

The E-Myth Revisited by Michael E. Gerber Summary

The E-Myth Revisited
Michael E. Gerber
4.07 (94610 Reviews)
Entrepreneurship
Business
Self Help
概述
核心要点
作者
常见问题

Overview of The E-Myth Revisited

Revolutionize your business by working "on" it, not just "in" it. Named #1 by Inc. 500 CEOs, Gerber's game-changing system has transformed how entrepreneurs think. Ever wonder why most small businesses fail? The answer isn't what you think.

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核心要点

1

When Your Dream Job Becomes Your Worst Nightmare

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A talented graphic designer quits her corporate job to launch her own design studio. Six months later, she's working twice the hours for half the pay, buried in invoicing and client emails, with no time left for actual design work. Sound familiar? This painful paradox-where pursuing your passion leads to losing it entirely-destroys thousands of small businesses every year. The culprit isn't lack of talent or poor market conditions. It's a fundamental misunderstanding about what running a business actually requires, and it's killing dreams faster than any recession ever could.

2

The Three Personalities Fighting for Control

3

From Infancy to Maturity: Why Most Businesses Never Grow Up

4

The Franchise Prototype: Building a Business That Works Without You

5

The Innovation Cycle: From Chaos to Continuous Improvement

6

Your Primary Aim: Why Business Without Purpose Is Prison

7

The Freedom You're Actually Working For

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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