
In "The Apology Impulse," renowned psychologist Cary Cooper reveals how corporate "sorry" culture has lost all meaning. Did you know American Airlines sends hundreds of apology letters daily for minor issues? Discover why authentic remorse - not reflexive contrition - builds genuine trust.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Picture a groom on his wedding day in 1951, devastated because his morning suit never arrived. Weeks later, he received something extraordinary: a handwritten letter from the company's managing director expressing "unprecedented embarrassment," accompanied by a full refund and a personal check worth hundreds in today's money. This wasn't a PR strategy or damage control-it was genuine human contrition. Fast-forward to today. In January 2018, only two days passed without a major organization issuing a public apology. Tesco alone apologized 13 times in 2017-once every four weeks-despite not being six times worse than they were five years earlier. Google's database reveals that published instances of "sorry" peaked in 2008 at levels unseen since 1629. Yet here's the paradox: in 1953, during unprecedented prosperity, "sorry" hit its lowest point since the 18th century. When people were busier, richer, and happier, they apologized less. Today, we're drowning in apologies that mean nothing.
将《The Apology Impulse》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Apology Impulse》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Apology Impulse》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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