Smart Calling book cover

Smart Calling by Art Sobczak Summary

Smart Calling
Art Sobczak
3.89 (579 Reviews)
Business
Communication skill
Career
概述
核心要点
作者
常见问题

Overview of Smart Calling

Forget cold calling anxiety. "Smart Calling" revolutionized telephone prospecting, hitting #1 on Amazon's sales charts. When Michael Caruso landed one of his five biggest deals using Sobczak's techniques, he admitted: "It literally saved my job." What fear is holding you back?

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核心要点

1

The Cold Call Revolution: Why Smart Calling Works

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Cold calling is dead-long live Smart Calling! Traditional cold calling deserves its reputation as a soul-crushing exercise in rejection. Blindly dialing strangers with generic pitches creates anxiety in salespeople and annoyance in recipients. But here's the revelation that transformed the sales world: the telephone remains the most direct route to decision-makers when used intelligently. Consider Scott-Vincent Borba, who built a $5 million business in his first year through strategic prospecting calls, securing deals with retail giants like Saks and Sephora. Even after becoming established, his continued prospecting efforts resulted in 50% annual revenue growth. His secret? Research before calling and treating everyone-including executive assistants-as key influencers. The philosophy is simple: if you want something, make it happen rather than waiting for it to come to you. Smart Calling transforms the traditional approach through intelligence gathering, conversational engagement, and helping prospects take actions they feel good about. The difference becomes immediately apparent: while the "dumb caller" makes classic mistakes-using wrong names, stating products without value explanations, asking to "take" time-the Smart Caller references personal details, addresses actual business challenges, and offers relevant solutions that create interest rather than resistance.

2

Creating Value Propositions That Actually Matter

3

Intelligence: The Smart Caller's Secret Weapon

4

Setting Objectives and Reframing Rejection

5

Mastering Opening Moments and Voice Mail

6

Smart Questions Lead to Smart Sales

7

The Mental Game: Your Ultimate Sales Advantage

探索你的学习方式
《Smart Calling》不仅仅是一本书——它是Business领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

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闪卡模式 - 《Smart Calling》精华:10条核心见解

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趣味模式 - 《Smart Calling》的启示 - 22分钟故事

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通过生动的故事体验《Smart Calling》,将创新经验转化为令人难忘且可应用的精彩时刻。

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个性化模式 - 0分钟阅读或收听《Smart Calling》摘要

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