
In "Shapers," Jonas Altman reveals how to reinvent work for meaning and purpose. Endorsed by Daniel Pink, this timely guide asks: What if your unique quirks are actually your path to fulfillment? Discover why Harvard professors call it essential reading for today's changing workplace.
Jonas Altman, bestselling author of Shapers: Reinvent the Way You Work and Change the Future, is a Canadian-British entrepreneur, leadership coach, and innovation designer renowned for reimagining modern work cultures.
Blending a BA in Philosophy and an MA in Design, Altman founded Social Fabric, an award-winning practice that partners with organizations like Google, MIT, and Sony to foster collaborative workplaces.
His book, spanning business and self-help genres, draws on his global coaching experience and explores themes of purposeful work, adaptive leadership, and organizational creativity. A certified International Coaching Federation professional, Altman’s insights appear in The Guardian, Fast Company, and The Telegraph, and he lectures widely on managing change.
His earlier work, The Little Booklet on Business Design, established his reputation for translating complex ideas into actionable frameworks. Shapers became an instant bestseller and was nominated for Business Book of the Year, resonating with professionals seeking to align their careers with personal and societal impact.
Shapers by Jonas Altman reimagines modern work by advocating for purpose-driven careers, collaborative cultures, and resilient organizations. Through case studies of CEOs, entrepreneurs, and innovators, it explores how to replace outdated work models with creativity, transparency, and ethical leadership. The book emphasizes small habit shifts and systemic changes to foster fulfillment while addressing global workplace challenges.
Professionals seeking purposeful careers, leaders building agile teams, and entrepreneurs designing equitable workplaces will benefit most. It’s ideal for readers interested in blending creativity with business strategy or those navigating career transitions. Altman’s insights also resonate with advocates of workplace well-being and organizational redesign.
Yes—ranked a bestseller and nominated for Business Book of the Year, Shapers remains relevant for its actionable frameworks on fostering innovation and ethical leadership. Its focus on adaptability, remote collaboration, and AI-augmented work aligns with 2025’s hybrid workplace trends.
A “Shaper” reinvents work by challenging norms, embracing experimentation, and prioritizing collective well-being over short-term gains. Examples include leaders who eliminate managerial hierarchies to boost autonomy or communities testing universal basic income to redefine productivity.
The book provides tools to audit skills, identify transferable strengths, and negotiate flexible work arrangements. It highlights case studies of professionals who pivoted into roles blending creativity with impact, such as transitioning from corporate jobs to social entrepreneurship.
Some argue its ideals—like eliminating hierarchical structures—may not scale for large enterprises. Others note it prioritizes individual agency over systemic barriers like wage gaps. However, Altman balances optimism with pragmatic steps for incremental change.
Altman advocates using AI and digital tools to automate mundane tasks, freeing humans for creative problem-solving. Examples include teams using collaborative software to decentralize decision-making or algorithms to match employees with passion projects.
While Atomic Habits focuses on personal routines, Shapers examines systemic workplace change. Both emphasize small shifts for transformation, but Altman’s work prioritizes collective action over individual habits, targeting organizational leaders rather than solo practitioners.
The book’s emphasis on trust, asynchronous communication, and outcome-based productivity aligns with hybrid work challenges. It offers strategies like “results-only work environments” (ROWE) and tools for maintaining team cohesion across time zones.
Drawing on 20+ years coaching Google, The Guardian, and startups, Altman blends philosophy, design thinking, and organizational psychology. His global experience living in six countries informs the book’s cross-cultural case studies and adaptive frameworks.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Happiness is fleeting.
Meaning, unlike happiness, persists through time.
We've supplanted the altar with the office.
Small wins, clear goals, and regular recognition can increase engagement by up to 40%.
Finding meaning in work remains a deeply personal journey.
将《Shapers》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
通过生动的故事体验《Shapers》,将创新经验转化为令人难忘且可应用的精彩时刻。
随时提问,选择你的学习方式,共创真正适合你的洞察。

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Imagine a world where most people spend their days doing work they find meaningless. This isn't dystopian fiction-it's our current reality. A staggering 85% of employees worldwide are disengaged, creating both a productivity crisis and a psychological epidemic. These workers aim to do the minimum required-what psychologists call "presenteeism," where people are physically present but mentally absent. Even worse are the 13% of Americans who are "actively disengaged"-bitter employees whose toxicity spreads throughout organizations like a virus, neutralizing the positive contributions of up to three engaged colleagues. This disengagement costs the American economy $350 billion yearly in lost productivity. Beyond financial impacts, disengaged workers experience 37% more accidents, take 2.3 times more sick days, and make 60% more errors. They're also 2.6 times more likely to develop depression and anxiety. The solution lies in what Harvard professor Teresa Amabile calls "the progress principle"-helping workers feel they're making headway in meaningful work. Her research shows that receiving appreciation and constructive feedback fuels motivation more effectively than traditional rewards. Small wins, clear goals, and regular recognition can increase engagement by up to 40%. What would your workplace look like if everyone felt deeply connected to their work? Organizations with high engagement report 23% higher profitability, 43% lower turnover, and 66% higher wellbeing scores-proving that addressing disengagement isn't just nice-to-have but essential for organizational survival.
Historically, work meant grueling physical labor with minimal personal expression. The industrial revolution introduced Taylor's "scientific management" and Ford's assembly line, prioritizing efficiency above all. While this era birthed the 8-hour workday, Keynes' prediction of 15-hour workweeks never materialized - he failed to anticipate how deeply work would shape our identities. The 1970s microchip revolution and 1980s globalization freed work from geographic constraints. Knowledge workers became vital assets, transforming how companies viewed human capital. Today, work transcends mere task completion. We seek meaningful engagement that challenges our abilities and aligns with our values. Consider two workers: one who sees their job as a checklist of tasks, watching the clock; another who approaches it as a craft to master, losing themselves in the work not from obligation, but passion.
Happiness is fleeting - like an ice cream cone that quickly melts away. Meaning, however, persists through time. It's nuanced and subjective, emerging from what we choose to focus on. In the secular West, we've replaced religious purpose with professional purpose, fundamentally changing how we view our work lives. True shapers infuse their authentic selves into their work, understanding that meaning often emerges organically when we immerse ourselves in something bigger than our egos. They start with their why, then determine the how, connecting to a larger purpose. In meaningful work, time warps and we become fully present. A spreadsheet becomes a pathway to providing clean water; code becomes a bridge connecting isolated elderly with family. What if you approached your work not as mere tasks, but as an expression of your unique gifts? How might viewing work as a vehicle for meaning - rather than just income - transform your relationship with Monday mornings?
People aren't resources to be managed but humans to be challenged and inspired. Progressive talent managers function as culture brokers who sell company DNA rather than just jobs. Forward-thinking companies seek candidates eager to create and develop skills in undefined categories. Companies like Zappos offer $2000 to new hires to quit after the first week if they're not a good fit - a practice that strengthens culture and saves money long-term. Southwest Airlines built its spirited culture before expanding, knowing values must precede growth. As lifetime loyalty disappears, progressive companies embrace flexibility, allowing people to design their work approach. The most effective organizations enable autonomy, consider cultural nuances, and foster collaboration. This shift represents a fundamental rethinking of the employer-employee relationship. Forward-thinking organizations recognize each person's unique talents and potential, focusing on creating conditions where people can do their best work.
While our ancestors viewed work as a sacrifice for moral worth, shapers see work as inherently meaningful. Long-term professional performance stems from powerful inner drive rather than external rewards. Research reveals a counterintuitive truth: having both internal and instrumental motives diminishes performance. A West Point study showed cadets with strong internal motives but weak instrumental ones outperformed those driven by both internal passion and external rewards. When external rewards become too prominent, they can crowd out the intrinsic motivation that fuels sustained excellence. Organizations must address three key systems to foster motivation: control (employee discretion over work conditions), context (recognizing cultural differences), and collaboration (replacing hierarchies with participatory approaches). The most fulfilling work emerges when we're driven by curiosity, purpose, and the desire to make meaningful contributions - not by bonuses or promotions.
As work and life blend together, shapers must become more discerning about energy expenditure. French writer Francois-Rene de Chateaubriand noted that masters in living make no distinction between work and play - they simply pursue excellence in everything. For today's knowledge workers, the workplace has become abstract. The office lives in our pockets, and what matters is what you do rather than where you do it. The focus shifts from doing things right to doing the right things - directing energy purposefully. Shapers layer work into life like expert Tetris players, moving fluidly between different facets rather than working constantly. With nearly half of US professionals now working independently and the rise of flexible arrangements, this approach has become increasingly common. The danger lies in "total work" - becoming nothing but a worker, leading to burnout or karoshi (death from overwork). Shapers differ from hustlers by intentionally channeling their working spirit through focused bursts followed by rest and reflection. This approach rejects the false separation of "work" and "life." The question becomes: How might your life change if you focused on blending these domains in ways that energize rather than deplete you?
Work is evolving from compliance to autonomy, requiring us to manage our energy and adapt how we work. Self-knowledge enables us to navigate these changes effectively. Success requires setting clear priorities, protecting creative time, releasing limiting beliefs, focusing our attention, maintaining accountability, and showing up authentically. Working smarter demands confronting our limitations and moving beyond self-centered thinking. This shift allows us to reimagine workplaces as environments for growth and learning. This transformation isn't solely about personal fulfillment - it's about creating workplaces that serve human flourishing rather than just economic goals. How we work shapes both our individual and collective identity. The future of work is already unfolding. The question is whether we'll actively shape that change to enhance our humanity. Will you be shaped by the future of work, or become a shaper who creates it? The choice - and its meaning - is yours.