Rogue Waves book cover

Rogue Waves by Jonathan Brill Summary

Rogue Waves
Jonathan Brill
4.05 (20 Reviews)
Business
Leadership
Entrepreneurship
概述
核心要点
作者
常见问题

Overview of Rogue Waves

In "Rogue Waves," Fortune 500 innovation expert Jonathan Brill reveals how to transform sudden market threats into profitable opportunities. Endorsed by Adam Grant, this actionable framework helps businesses navigate radical change. What if the next disruption isn't your downfall, but your biggest breakthrough?

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核心要点

1

The Storm That Sinks Even the Mighty

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A hundred-foot wall of water rises from nowhere. No warning, no gradual swell-just sudden, catastrophic force capable of crushing the most advanced vessels. These rogue waves were dismissed as folklore until 1995, when an oil platform in the North Sea recorded an 85-foot monster during a storm. Scientists now know these giants appear roughly every ten hours in turbulent conditions, forming when smaller waves converge with devastating precision. Your business faces the same phenomenon. Right now, technological shifts, social upheavals, economic pressures, and political conflicts are building beneath the surface. When they collide, they don't just create change-they create transformation so sudden and complete that entire industries vanish. Blockbuster. Yellow Pages. Kodak. These weren't failures of effort or intelligence. They were organizations built for yesterday's storms, obliterated by today's reality. The question isn't whether these waves will hit. Research shows they're arriving faster and with greater force than ever before. The question is whether you'll capsize or learn to roll upright like a kayak-vulnerable to tipping, yes, but designed for rapid recovery. Porter's Competitive Strategy couldn't save Porter's own consultancy from bankruptcy. Blue Ocean Strategy didn't prevent Cirque du Soleil's collapse during the pandemic. These frameworks dominated business schools for decades, yet they share a fatal flaw: they assume tomorrow resembles today. Consider Carl Icahn, a legendary investor who lost $200 million doubling down on Blockbuster's brick-and-mortar stores while Netflix rode the broadband wave to become the decade's top performer. Years later, he tried acquiring HP with Xerox, only to watch the deal collapse when COVID-19 decimated Xerox's office copier business while HP's diversified portfolio weathered the storm. What's needed isn't invulnerability but resilience. Not the unsinkable ship but the kayak that tips easily yet rights itself faster than competitors can capitalize.

2

How Predictable Patterns Create Monster Waves

3

The Invisible Currents Reshaping Everything

4

Seeing Reality and Understanding Your System

5

Preparing for Futures and Identifying Vulnerabilities

6

Building Portfolios and Strategic Trigger Points

7

Thriving Through Experimentation and Resilient Leadership

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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