Presentation Advantage book cover

Presentation Advantage by Kory Kogon & Breck England & Julie Schmidt Summary

Presentation Advantage
Kory Kogon & Breck England & Julie Schmidt
Business
Communication skill
Leadership
概述
核心要点
作者
常见问题

Overview of Presentation Advantage

Master the art of persuasive presentations with Kory Kogon's transformative guide, adopted by Fortune 100 companies worldwide. Featured on TODAY and endorsed by corporate giants like Deloitte, this neuroscience-backed approach turns communication anxiety into your competitive advantage. Ready to captivate any audience?

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核心要点

1

The Art of Persuasion in an Eight-Second World

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In today's digital landscape, the average human attention span has shrunk to just eight seconds-shorter than a goldfish's. This reality transforms effective communication from a nice-to-have skill into the ultimate professional superpower. Whether you're pitching to investors, leading a team meeting, or convincing your family about vacation plans, your ability to captivate an audience determines your impact. Warren Buffett wasn't exaggerating when he claimed that mastering public speaking could increase a person's professional value by 50 percent overnight. As communication becomes the currency of success in our knowledge economy, those who can effectively convey their message gain what Kogon, England, and Schmidt aptly call "the presentation advantage." This isn't just about formal presentations-it's about every interaction where your ideas need to resonate, where you need to win hearts and minds.

2

The Triangle of Connection: Message, Self, Audience

3

From Bullet Points to Stories: The Power of Narrative

4

Visual Impact: Making Your Message Unforgettable

5

Delivering with Presence: The Human Connection

6

Mastering Difficult Moments: Questions and Challenging Audiences

7

The Competitive Edge: Communication as Transformation

探索你的学习方式
《Presentation Advantage》不仅仅是一本书——它是Business领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

快速摘要模式 - 9分钟阅读或收听《Presentation Advantage》摘要

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将《Presentation Advantage》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。

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闪卡模式 - 《Presentation Advantage》精华:10条核心见解

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《Presentation Advantage》精华:10条核心见解

将《Presentation Advantage》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

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趣味模式 - 《Presentation Advantage》的启示 - 20分钟故事

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通过生动的故事体验《Presentation Advantage》,将创新经验转化为令人难忘且可应用的精彩时刻。

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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