
《预测分析》概述
在《预测分析》(*Predictive Analytics*)中探索算法如何预测谁会点击、购买、撒谎或死亡——这本书被誉为大数据领域的《魔鬼经济学》。该书已被 30 多所大学采用,并被翻译成 9 种语言,它揭示了为什么素食者错过的航班更少,以及像 Netflix 这样的公司如何洞察你的未来。
《预测分析》核心主题
- behavioral forecasting
- machine learning applications
- data-driven decision making
- algorithmic ethics
- pattern recognition
《预测分析》经典语录
Predictive analytics is technology that learns from experience (data) to predict the future behavior of individuals in order to drive better decisions.
Perfect accuracy isn't necessary; just being somewhat better than guessing delivers substantial benefits.
With predictive power comes significant ethical responsibility.
Ultimately, it's not what organizations come to know through prediction, but what they do with that knowledge that matters.
《预测分析》主要人物
- Eric SiegelAuthor and data science expert
- Minneapolis fatherMan who discovered daughter's pregnancy via Target
- Target store managerRetail employee who handled a predictive data case
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