预测分析: 预测谁会点击、购买、撒谎或死亡的力量 book cover

预测分析

预测谁会点击、购买、撒谎或死亡的力量

埃里克·西格尔
3.66(2105 Reviews)

《预测分析》概述

在《预测分析》(*Predictive Analytics*)中探索算法如何预测谁会点击、购买、撒谎或死亡——这本书被誉为大数据领域的《魔鬼经济学》。该书已被 30 多所大学采用,并被翻译成 9 种语言,它揭示了为什么素食者错过的航班更少,以及像 Netflix 这样的公司如何洞察你的未来。

《预测分析》核心主题

  • behavioral forecasting
  • machine learning applications
  • data-driven decision making
  • algorithmic ethics
  • pattern recognition

《预测分析》经典语录

  • Predictive analytics is technology that learns from experience (data) to predict the future behavior of individuals in order to drive better decisions.

  • Perfect accuracy isn't necessary; just being somewhat better than guessing delivers substantial benefits.

  • With predictive power comes significant ethical responsibility.

  • Ultimately, it's not what organizations come to know through prediction, but what they do with that knowledge that matters.

《预测分析》主要人物

  • Eric SiegelAuthor and data science expert
  • Minneapolis fatherMan who discovered daughter's pregnancy via Target
  • Target store managerRetail employee who handled a predictive data case

关于作者

《预测分析》作者介绍

Eric Siegel 博士是畅销书《预测分析:预测谁会点击、购买、撒谎或死亡的力量》(Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die)的作者,也是机器学习部署领域的权威专家。作为前哥伦比亚大学教授及“机器学习周”(Machine Learning Week)系列会议的创始人,Siegel 在这本以数据驱动的预测建模指南中,架起了技术创新与商业战略之间的桥梁。他的研究探讨了组织如何利用行为模式来优化营销、医疗保健和风险管理领域的决策。

Siegel 的专业知识源于其数十年的顾问和教育者生涯。他曾因其开设的 AI 研究生课程荣获哥伦比亚大学优秀教师奖,随后在弗吉尼亚大学达顿商学院任教。他主持“生成式 AI 世界”(Generative AI World)峰会,领导在线课程“机器学习领导力与实践”,并多次受邀出现在《纽约时报》、《哈佛商业评论》以及 NPR 的《市场》(Marketplace)节目中。他的续作《AI 剧本:掌握机器学习部署的稀有艺术》(The AI Playbook: Mastering the Rare Art of Machine Learning Deployment)进一步阐述了实施 AI 计划的框架。

《预测分析》已被数百所大学纳入课程作业,成为寻求大规模利用数据科学的专业人士的必读书籍。

下载《预测分析》摘要

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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