Positioning: The Battle for Your Mind by Al Ries and Jack Trout Summary
Overview of Positioning: The Battle for Your Mind
In "Positioning," Al Ries and Jack Trout reveal why being first in consumers' minds trumps being better. This 1981 marketing bible - endorsed by industry titans and ranked among the greatest marketing books ever - transformed how brands compete for mental real estate.
Similar books to Positioning: The Battle for Your Mind
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将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
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核心要点
Why Your Best Product Might Be Your Worst Enemy
Picture a supermarket aisle. Twelve thousand products stare back at you-more items than words in a college graduate's vocabulary. Now imagine trying to remember even a fraction of them. You can't. Your brain won't let you. This isn't a failure of memory; it's a survival mechanism. In 1972, two advertising mavericks discovered something revolutionary: the battle for customers isn't won in factories or on store shelves. It happens in the three pounds of gray matter between your ears. The insight was deceptively simple-perception matters more than reality. Your product could be objectively superior, meticulously engineered, and competitively priced, yet still fail spectacularly. Why? Because in the marketplace of the mind, being better means nothing if you're not first. This realization transformed how we think about marketing, branding, and even ourselves. The question isn't whether your product is good. It's whether your product owns a clear, defensible position in the mental real estate of your customers. Consider this unsettling math: American companies spend $376 per person annually on advertising, compared to just $16.87 in the rest of the world. Yet that million-dollar campaign translates to less than half a cent of messaging per person across an entire year. Advertising isn't a sledgehammer-it's a light fog.
The Dripping Sponge: How Minds Filter Reality
First Wins Everything: The Tyranny of Mental Real Estate
Positioning Against the Leader: The Follower's Playbook
Defending Leadership and Repositioning Competitors
The Name Game: Your Most Critical Decision
The Courage to Sacrifice: Playing the Game Right
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将《Positioning: The Battle for Your Mind》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Positioning: The Battle for Your Mind》的启示 - 23分钟故事
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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