Marketing Strategy by Jenna Tiffany Summary
Overview of Marketing Strategy
Jenna Tiffany's award-winning guide transforms marketing chaos into strategic brilliance. BookFest and Business Book Awards winner, endorsed by Dr. Dave Chaffey, it provides the framework industry leaders swear by. Why do Mailchimp and CIM experts consider it the ultimate antidote to quick-win marketing failures?
Similar books to Marketing Strategy
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将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
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核心要点
When 63% of Businesses Are Flying Blind: The Strategy Imperative
What's the difference between a thriving brand and one that's perpetually stuck in the discount trap? The answer isn't more social media posts or flashier ads-it's something far more fundamental. In today's marketing landscape, 63% of businesses operate without a documented strategy, essentially navigating a complex marketplace blindfolded. They confuse motion with progress, tactics with strategy, and busyness with effectiveness. The result? An endless cycle of promotional campaigns, price cuts, and scattered efforts that never quite add up to sustainable growth. Marketing has traveled a remarkable journey-from simple commodity exchanges in the Trade Era to today's hyper-connected Social Mobile Marketing Era. Yet this evolution has created an unexpected problem. With more channels, more data, and more possibilities than ever before, many marketers have lost sight of the forest for the trees. They're drowning in options, seduced by the latest platform or trend, forgetting that effective marketing rests on timeless strategic principles. Consider two automotive giants facing crisis: General Motors and Ford. GM's rigid hierarchy prevented adaptation-information flowed one way, from top to bottom, and dissenting voices were silenced. When market conditions shifted, they couldn't pivot. Ford took a radically different approach. They reformed their structure to enable two-way communication, actually rewarded employees who reported risks and problems, and created fluid organizational systems that encouraged creativity. The outcome wasn't just survival-it was increased innovation, improved products, and dramatically higher customer satisfaction. Same industry, same challenges, completely different results. Why? Structure reflected vision, and vision informed strategy. Marketing strategy isn't about doing more-it's about doing the right things in the right order, with clear purpose and direction. Think of it this way: tactics are the vehicles you drive, but strategy is the destination and the route you take to get there. Without knowing where you're headed, even the fastest car won't get you anywhere meaningful.
Understanding Your Landscape and Setting Meaningful Objectives
The Humans Behind the Data Points
Building Your Marketing Blueprint with the 7Ps
Choosing Your Channels Wisely in a Fragmented Media Landscape
Bringing Strategy to Life Through Consistent Execution and Brand Building
Measuring What Matters and Learning From Results
快速摘要模式 - 13分钟阅读或收听《Marketing Strategy》摘要
将《Marketing Strategy》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《Marketing Strategy》精华：7条核心见解
将《Marketing Strategy》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Marketing Strategy》的启示 - 26分钟故事
通过生动的故事体验《Marketing Strategy》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《Marketing Strategy》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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