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    Managing online reputation by Charlie Pownall Summary

    Managing online reputation
    Charlie Pownall
    3.69 (29 Reviews)
    BusinessCommunication skillTechnology
    概述
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    Overview of Managing online reputation

    In a digital world where one tweet can destroy your reputation, Charlie Pownall's essential guide reveals how companies like Qantas survived PR disasters. What's your crisis plan when that viral moment hits? Business leaders call it indispensable for navigating today's unforgiving online landscape.

    Similar books to Managing online reputation

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    “

    Today, a single disgruntled customer with a smartphone can trigger a global reputation crisis that once would have required a major media outlet to amplify.

    ”
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    核心要点

    1

    The Digital Reputation Tightrope: When Everyone Has a Voice

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    Imagine receiving a call from a national tourist board asking you to help them bury negative news about terrorist activity in their country. This is exactly what happened to Charlie Pownall, revealing a fundamental misunderstanding of modern reputation management. Today, your digital reputation hangs by a thread in a world where everyone carries a potential reputation "lightsaber" in their pocket. The social web has transformed reputation from a controlled corporate function into an unpredictable ecosystem where power has shifted dramatically. A single disgruntled customer with a smartphone can trigger what would once have required a major news outlet to amplify. Remember when a frustrated passenger spent $1,000 on promoted tweets to shame British Airways about lost luggage? The airline's initial silence transformed a minor service issue into international news. Or consider "Dell Hell" - one of the first corporate social media meltdowns that spread globally when the company ignored a blogger's complaints. In this environment, attempting to bury evidence or manipulate reviews inevitably backfires, often spectacularly.

    2

    The New Rules of the Reputation Game

    3

    How Social Media Shapes Your Reputation

    4

    Strategic Vulnerabilities in a Connected World

    5

    When Activism Goes Digital

    6

    Inside Threats: Employees and Legal Issues

    7

    Building Digital Resilience for the Long Term