Likeable Social Media by Dave Kerpen Summary
Overview of Likeable Social Media
Discover why "Likeable Social Media" became a New York Times bestseller, transforming how brands like Neutrogena connect authentically with customers. What made business leaders abandon traditional marketing? Dave Kerpen's 18 strategies reveal the surprising psychology behind brands people can't resist following.
Similar books to Likeable Social Media
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
以有趣互动的方式享受这本书
核心要点
The Social Media Revolution: From Broadcast to Relationship
Remember when the Rio hotel responded to Dave Kerpen's frustrated tweet about waiting an hour to check in at a competitor's hotel? Their simple, empathetic reply-"Sorry about the wait, Dave! Come stay with us next time and we'll ensure you get right to your room"-transformed Kerpen into a loyal customer who has since stayed at the Rio multiple times and shared his experience with thousands. This isn't just clever marketing-it's the essence of social media's power to transform business relationships through authentic engagement. Social media has fundamentally altered the marketing landscape. We've shifted from the broadcast era where companies talked at consumers to a relationship era where meaningful connections drive business success. The most successful brands today understand that social platforms aren't just new channels for old marketing tactics-they're entirely new ecosystems requiring authentic human interaction. The companies thriving in this environment listen more than they speak, engage rather than broadcast, and provide genuine value without expecting immediate returns.
The Art of Listening and Finding Your Perfect Audience
Social Network Advertising: Beyond Interruption
Think and Act Like Your Consumer
Converting Customers Into Your First Fans
Responding to All Feedback: The Good, Bad, and Ugly
Embrace Authenticity in a World Hungry for Real Connection
快速摘要模式 - 9分钟阅读或收听《Likeable Social Media》摘要
将《Likeable Social Media》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《Likeable Social Media》精华：9条核心见解
将《Likeable Social Media》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Likeable Social Media》的启示 - 19分钟故事
通过生动的故事体验《Likeable Social Media》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《Likeable Social Media》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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