
Discover "Jugaad Innovation," the groundbreaking guide to frugal ingenuity that sold 50,000+ copies in India alone. How did principles from emerging markets inspire Google, Apple, and IBM? The book that earned Navi Radjou the prestigious Thinkers50 Innovation Award reveals the secret.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
A potter from rural Gujarat with minimal formal education invents a refrigerator made of clay that runs without electricity, keeps food fresh for days, and costs a fraction of conventional models. This isn't a feel-good story about making do with less-it's a window into an entirely different philosophy of innovation. Mansukh Prajapati's Mitticool fridge serves millions without reliable power while creating jobs for undereducated women. What he practiced wasn't desperation-it was jugaad, a Hindi word meaning "an innovative fix born from ingenuity and cleverness." While pharmaceutical giants triple their R&D budgets yet see new drug approvals plummet by 44%, and automakers burn through billions only to require government bailouts, this scrappy approach is quietly revolutionizing how we think about creating value in a resource-constrained world. The Western innovation model-massive R&D budgets, controlled lab environments, rigid processes-is showing serious cracks. The world's top companies invested $550 billion in R&D in 2010, yet research shows weak correlation between spending and performance. US automakers spent $16 billion on R&D in 2007, continued losing market share, and ultimately needed $82 billion in government bailouts. Beyond cost, structured innovation lacks flexibility and has become elitist and insular, assuming success required top technology and intellectual property ownership-both purchasable with enough money.
将《Jugaad Innovation》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Jugaad Innovation》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Jugaad Innovation》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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