Jobs to Be Done by Stephen Wunker Summary
Overview of Jobs to Be Done
Discover why Nestle, Cisco, and PepsiCo executives swear by this award-winning innovation roadmap. Beyond marketing buzzwords, "Jobs to Be Done" reveals what customers truly need but never articulate. How did a fast-food chain's milkshake study revolutionize product design forever?
Similar books to Jobs to Be Done
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
以有趣互动的方式享受这本书
核心要点
Revolutionizing Innovation Through Customer Jobs
Ever wondered why some products become instant hits while others flop despite massive investment? The answer lies not in asking customers what they want, but understanding what they're trying to accomplish. "Jobs to be Done" reveals a revolutionary approach that transforms innovation from a creative gamble into a structured, repeatable process. Building on Clayton Christensen's groundbreaking theory, this framework explains why product failure rates exceed 50% and only 1 in 300 new products significantly impact customer behavior. Consider Uber - they didn't just create a cheaper taxi; they addressed fundamental pain points like unpredictable waits and payment hassles while satisfying emotional needs for certainty and control. By focusing on the jobs customers hire products to do, companies can consistently create offerings that genuinely resonate with people's deeper motivations rather than superficial preferences. We often define markets too narrowly by what people currently buy, asking limited questions like "How can we sell more books?" instead of understanding underlying customer needs. The Jobs framework encourages us to focus on what customers are truly trying to accomplish - both functionally and emotionally. Take Snapchat as a perfect example. Rather than competing directly with Facebook on features, they focused on emotional jobs important to millennials: sharing authentic moments without pressure for perfection and creating a space separate from parents and employers. This insight allowed them to create something truly distinctive.
Understanding Customer Decision Drivers
Navigating Stakeholder Needs and Pain Points
Defining Success Through Customer Eyes
Breaking Through Adoption Barriers
Rethinking Competition Beyond Industry Boundaries
Building a Sustainable Innovation Engine
快速摘要模式 - 9分钟阅读或收听《Jobs to Be Done》摘要
将《Jobs to Be Done》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《Jobs to Be Done》精华：8条核心见解
将《Jobs to Be Done》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《Jobs to Be Done》的启示 - 23分钟故事
通过生动的故事体验《Jobs to Be Done》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《Jobs to Be Done》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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