
In an era of hyperchange, "How to Future" offers practical tools for strategic foresight. With a 4.04/5 rating, this guidebook by sci-fi writer Madeline Ashby and futurist Scott Smith reveals how industry leaders navigate disruption. Can you afford not to see what's coming?
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
We've turned "the future" into a product. It's branded on magazine covers, streamed on Netflix, and somehow even printed on rubbish bins. Yet despite this obsession with what comes next, most of us feel utterly powerless to shape it. Here's the uncomfortable truth: we've been sold "flat-pack futures"-pre-assembled visions that someone else designed-when what we desperately need is the ability to build our own. This isn't about predicting tomorrow. It's about learning to navigate a world where the ground shifts beneath our feet before we've finished our morning coffee. Think about how you imagine next year. Do you see a straight line extending from today, or do you picture cycles and spirals? Your answer reveals something profound about how your mind processes possibility itself. Western cultures often treat time like a highway-linear, monochronic, marching steadily forward. But travel to Latin America, the Middle East, or much of Africa, and you'll encounter polychronic time: multiple threads weaving together, events overlapping, the past and future dancing with the present. These aren't just philosophical differences. They fundamentally shape how we frame probability, causality, and what's even possible. The language barrier runs deeper still. Modern life punishes uncertainty with a ferocity that would make medieval inquisitors proud. Data-driven businesses demand metrics for everything. "I don't know" becomes career suicide. Design teams rush to converge on singular solutions rather than productively exploring multiple possibilities. Organizations cling to "official futures"-like Moore's Law in computing-that become prison bars preventing us from seeing alternatives. Meanwhile, tech marketing has hijacked future language entirely, claiming "tomorrow, today" until the actual future becomes just another cultural commodity. Breaking free requires recognizing that futuring isn't about eliminating uncertainty-it's about learning to dance with it. The question isn't whether change is coming. It's whether we'll be swept along by it or learn to ride its currents with intention and skill.
将《How to Future》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《How to Future》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《How to Future》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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