
In "Free," Wired editor Chris Anderson reveals how zero-cost offerings reshape business. Downloaded 300,000 times in two weeks, this NYT bestseller sparked debate between Malcolm Gladwell and CEOs worldwide. Discover why giving products away might be your most profitable strategy.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
What happens when you stop fighting pirates and join them instead? In November 2008, the comedy troupe Monty Python faced a choice familiar to countless content creators: watch their sketches get stolen on YouTube, or do something radical. They chose radical. They launched their own channel, uploaded high-quality videos, and told the world: "We're letting you see absolutely everything for free. So there! But we want something in return... click on the links, buy our movies and TV shows, and soften our pain and disgust at being ripped off all these years." Within three months, their DVD sales exploded by 23,000 percent, hitting #2 on Amazon's bestseller list. This wasn't luck-it was the counterintuitive power of zero as a price point. By giving away what cost nothing to distribute, they generated massive exposure and dramatically boosted sales of physical products. This paradox-making money by charging nothing-has created an economy as large as a good-sized country, all revolving around $0.00. The strategy of "free" didn't start with the internet. In 1895, a carpenter named Pearle Wait created flavored gelatin his wife dubbed "Jell-O," but consumers showed zero interest in this unfamiliar food. After businessman Orator Frank Woodward bought the struggling brand for $450, he tried something revolutionary in 1902: printing thousands of free recipe pamphlets and distributing them door-to-door. Salesmen would blanket towns with these booklets, then visit local merchants advising them to stock Jell-O for the coming demand. By 1904, this transformed Jell-O into a runaway success, reaching a million dollars in annual sales by 1906.
将《Free》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Free》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Free》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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