
Discover why economists speak nonsense. Shenker-Osorio's groundbreaking work exposes how language shapes economic policy, influencing UC Berkeley's policy discussions. What if our economic metaphors aren't just wrong, but actively harmful? Reframe the economy as your vehicle, not your boss.
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将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Picture a South Park episode where townspeople treat the Economy as an angry deity demanding sacrifice. This satirical portrayal isn't far from our actual national discourse, where politicians constantly invoke the need to "sacrifice" for economic health in almost biblical terms. We've been conditioned to worry about "hurting the economy" rather than hurting actual people. Meanwhile, our financial high priests - bankers and CEOs - interpret the Economy's will while breaking rules with impunity. The metaphors we use to describe economics aren't just figures of speech - they fundamentally shape how we understand financial reality and what solutions we consider possible. This linguistic framing explains why, despite causing financial catastrophe, not a single executive faced criminal charges after 2008. The economy isn't a force of nature or a moral arbiter - it's a human creation that can be redesigned to serve human needs. For most Americans, including 80% of Congress members, the economy is incomprehensible. Studies show fewer than half of adults understand basic concepts like inflation or interest rates. The economy is abstract - you can't hold, weigh, or see it. We make sense of such abstractions through "conceptual metaphors," unconsciously comparing intangibles to concrete things. Research shows these metaphors profoundly shape our reasoning. When crime is described as a "beast," 71% favor law enforcement solutions; when described as a "virus," only 54% do, with more preferring preventive programs. These metaphorical comparisons affect our judgments more powerfully than partisan identification, and they operate below conscious awareness.
将《Don’t Buy It》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Don’t Buy It》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Don’t Buy It》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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