
ALIEN Thinking reveals a breakthrough innovation framework endorsed by Nestle executives and praised by bestselling authors. Could this five-step method - Attention, Levitation, Imagination, Experimentation, Navigation - be why some people consistently generate game-changing ideas while others remain trapped in conventional thinking?
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Imagine waking up tomorrow with the ability to see the world completely fresh - without assumptions, biases, or conventional thinking patterns. This is the superpower that "Alien Thinking" reveals. In a business landscape where 94% of executives are dissatisfied with their innovation performance, breakthrough ideas remain frustratingly elusive despite our unprecedented access to innovation tools. Why? Because most organizations find themselves drowning in ideas that are either incremental tweaks or wildly impractical fantasies. The problem isn't a lack of creativity - it's our deeply ingrained mental patterns that prevent us from seeing beyond the familiar. When Narayana Peesapaty observed India's declining groundwater levels, he didn't just advocate for policy change. Instead, he created edible cutlery from water-efficient millet flour - simultaneously addressing plastic waste and water conservation. This is alien thinking in action: seeing connections others miss and imagining solutions that challenge fundamental assumptions. The most powerful innovations don't emerge from incremental improvements but from fundamentally reimagining problems - as Amazon did when transforming e-readers from devices into ecosystems, leaving Sony's technically superior but conceptually limited product in the dust.
将《ALIEN Thinking》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《ALIEN Thinking》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《ALIEN Thinking》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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