
In "A New Way to Think," Roger Martin challenges outdated management models that no longer work. Named a Forbes must-read, this HBR collection reveals why imagination trumps data analytics - a revelation that's reshaping how industry leaders approach strategy, culture, and innovation.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Think about the last time you tried solving a problem by working harder at the same solution, only to get the same disappointing result. You're not alone. For forty years, one pattern has repeated itself in boardrooms worldwide: when strategies fail, executives don't question their approach-they just push harder. It's like trying to open a door by pulling when it clearly says "push," except the door is a multi-million-dollar business decision. This stubborn loyalty to broken frameworks isn't just inefficient-it's expensive. What if the problem isn't execution but the mental models themselves? We love the narrative of corporate titans clashing-Apple versus Samsung, Coke versus Pepsi-like nations at war. But customers don't experience competition this way. When you're standing in a store aisle, you're not choosing between corporations. You're choosing between this laptop and that one, this soda and that one. The competition isn't happening in boardrooms; it's happening at the shelf, the checkout counter, the moment of decision. This shift in perspective changes everything. If competition occurs at the front line, then the people closest to customers-not the executives furthest away-have the most valuable insights. Yet traditional hierarchies assume wisdom flows downward from the top. The irony? Those making the biggest decisions often have the least direct contact with the actual battlefield. A poor product won't be rescued by being part of a prestigious company. Mac users might love Microsoft Office, but that doesn't make them switch to Windows. The real question becomes: does your organizational structure add value or just add layers?
将《A New Way To Think》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《A New Way To Think》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《A New Way To Think》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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