21 Days to a Big Idea book cover

21 Days to a Big Idea by Bryan Mattimore Summary

21 Days to a Big Idea
Bryan Mattimore
3.51 (88 Reviews)
Creativity
Entrepreneurship
Business
概述
核心要点
作者
常见问题

Overview of 21 Days to a Big Idea

Unlock your creative genius in just 21 days! Bryan Mattimore's breakthrough method, endorsed by startup guru Bob Dorf, has helped Fortune 500 giants like Kraft and Pepsi generate over $3 billion in new sales. What's your "Worst Idea" that might become your million-dollar opportunity?

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核心要点

1

Unleash Your Creative Genius: The 21-Day Path to Big Ideas

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Ever wondered why some people consistently generate groundbreaking ideas while others struggle to think beyond the obvious? Innovation isn't reserved for the naturally gifted - it's a skill anyone can develop through deliberate practice and proven techniques. When Columbia Business School professor Bob Dorf grew frustrated with the mediocre ideas his students were producing, he challenged Bryan Mattimore to create a workshop that would teach people how to generate truly breakthrough business ideas. The resulting 21-day program has since transformed how entrepreneurs and corporate teams approach innovation by combining psychological insights about creative thinking with practical, repeatable techniques anyone can learn - regardless of their natural creative inclination. This methodology has become required reading at leading business schools and transformed innovation practices at companies like PepsiCo and Disney. The journey to developing your own big ideas begins with understanding that creativity is a muscle that can be strengthened through consistent exercise.

2

Creating Your Innovation Roadmap and Mining Problems

3

Adapting Technologies and Creating Universal Appeal

4

Unlocking Creative Potential Through Structured Techniques

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From Ideation to Market Success

6

Embracing the Innovation Mindset

探索你的学习方式
《21 Days to a Big Idea》不仅仅是一本书——它是Creativity领域的大师课。为了帮助你以最适合的方式吸收书中精华,我们提供五种独特的学习模式。无论你是深度思考者、快速学习者还是故事爱好者,总有一种模式适合你。

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闪卡模式 - 《21 Days to a Big Idea》精华:10条核心见解

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趣味模式 - 《21 Days to a Big Idea》的启示 - 25分钟故事

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通过生动的故事体验《21 Days to a Big Idea》,将创新经验转化为令人难忘且可应用的精彩时刻。

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

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@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

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star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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