100 Things Every Designer Needs to Know About People book cover

100 Things Every Designer Needs to Know About People by Susan M. Weinschenk Summary

100 Things Every Designer Needs to Know About People
Susan M. Weinschenk
4.1 (6197 Reviews)
Psychology
Communication skill
Business
概述
核心要点
作者
常见问题

Overview of 100 Things Every Designer Needs to Know About People

Decode the psychology behind every click, swipe, and interaction. This design bible - consistently ranked among top UX resources - distills cognitive research into 100 actionable insights. Why do Fortune 1000 companies consult its author? Because understanding how people think transforms good design into irresistible experiences.

Similar books to 100 Things Every Designer Needs to Know About People

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核心要点

1

Designing for the Human Mind: Where Psychology Meets User Experience

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The digital experiences we encounter daily - from apps to websites - aren't just about aesthetics or functionality. They're psychological interfaces designed to work with (or against) the natural tendencies of our minds. Susan Weinschenk's groundbreaking work reveals that successful design isn't about what looks good, but what feels intuitive to our brains. Our minds didn't evolve for digital interfaces; they evolved for survival in natural environments. Yet understanding these evolutionary patterns helps explain why certain designs captivate us while others frustrate us to the point of abandonment. When you tap an app icon expecting an immediate response but encounter a delay, the disappointment you feel isn't just impatience - it's a neurological reaction. Your brain predicted a specific outcome and received something different, triggering a cascade of negative emotions. This gap between expectation and reality lies at the heart of user experience. The most successful designs aren't necessarily the most beautiful or feature-rich - they're the ones that align seamlessly with our psychological wiring.

2

Visual Processing and Pattern Recognition: How Your Brain Constructs Reality

3

Attention Economics: Working with Limited Mental Resources

4

Memory Constraints: Why Less Information Is Often More

5

The Social Brain: Designing for Connection

6

Emotion Drives Decision: The Feeling Behind Every Click

7

Designing for Human Reality: The Path Forward

探索你的学习方式
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
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