Beyond Zero to One lies the psychology of persuasion. Discover why great ideas get rejected, how to bypass the 'crocodile brain,' and the proven frameworks that turn brilliant founders into irresistible storytellers who actually close deals.

I want to learn how to best pitch my company, I know there's zero to one, hard thing about hard thing.


샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Blythe: Hey everyone, welcome back! We've got something special brewing today from BeFreed, and honestly, I'm practically vibrating with excitement because we're diving into the art of pitching-and trust me, after digging through all this research, I have some *opinions*.
Eli: Oh, I can already tell this is going to be good! You know what I love about this topic? Everyone thinks they know how to pitch, but then you see these brilliant founders completely bomb in front of investors. There's clearly a science to this that most people are missing.
Blythe: Exactly! And our listener specifically mentioned knowing about "Zero to One" and "The Hard Thing About Hard Things," but there's this whole universe of pitching wisdom out there. We're going to unpack what actually works versus what just sounds good on paper.