
Google's former innovation chief Frederik Pferdt reveals how to transform uncertainty into opportunity. Featured in "Best Nonfiction Audiobooks of 2024," this book inspires more colleague conversations than any other. What if the future isn't something to fear, but your greatest creative advantage?
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지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
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Imagine having just ten minutes to evacuate your home as wildfires approach. What would you take? For Frederik Pferdt, this crisis moment wasn't about choosing between possessions - it was about choosing between mindsets: fear or opportunity. This pivotal moment crystallized the core philosophy that Pferdt champions: the future isn't something that happens to us; it's something we actively create through our choices. Most of us think about "THE future" as some distant, one-dimensional construct filled with AI and robotics - a picture painted by futurists. But what about YOUR future? The truth is, your future isn't distant - it's being woven right now through countless choices you make or don't make. When you actively choose, you create your own path; when you don't, someone else determines it for you. We fear the future because we fear change, which is ironic since we're entirely products of change - built by change but not built for change.
What's Next Is Now의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
What's Next Is Now을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 What's Next Is Now을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

What's Next Is Now 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.