
"Wanting" reveals why we desire what we desire - through mimetic theory. Endorsed by entrepreneur Derek Sivers with a perfect 10/10 score, this thought-provoking guide explains how our cravings are contagious. What if everything you want isn't actually yours to begin with?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Have you ever noticed how quickly you start wanting something after seeing someone else enjoy it? That martini your friend ordered suddenly looks appealing, or the restaurant with the line outside becomes irresistible. These aren't coincidences-they're evidence of "mimetic desire," a profound insight from philosopher Rene Girard that entrepreneur Luke Burgis brings to life in "Wanting." This concept reveals that most of our desires aren't authentically ours but borrowed from others. From the moment we're born, we're wired to imitate. Babies just 42 minutes old can copy facial expressions, showing an innate understanding that they're "like" the humans before them. This imitative capacity evolves from innocent childhood behaviors into complex adult patterns that shape our major life decisions-career paths, relationships, even the neighborhoods we choose to live in. What begins as spontaneously changing a drink order after hearing your friend's choice transforms into deeper patterns affecting your entire life trajectory, often without you realizing it.
Wanting의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Wanting을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Wanting을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
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"It is great for me to learn something from the book without reading it."
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Wanting 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.