
Discover the revolutionary update to Maslow's hierarchy of needs that psychology experts are calling "worthy of being in every thinking person's library." What if transcendence - not self-actualization - is our deepest human need? Kaufman's groundbreaking research reveals the surprising path to fulfillment beyond materialism.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Most of us know Abraham Maslow's theory through that familiar triangle diagram - physiological needs at the bottom, self-actualization at the top. But this pyramid fundamentally misrepresents his vision. Maslow never drew a pyramid, and he didn't see human needs as a rigid hierarchy. When he died of a heart attack in 1970, he was developing revolutionary ideas about transcendence that went far beyond self-actualization. In "Transcend," Scott Barry Kaufman resurrects Maslow's complete theory, revealing a framework that's less about climbing upward and more about sailing forward. Imagine life not as a pyramid to climb but as a sailboat navigating the ocean of existence. The boat itself - your security needs of safety, connection, and self-esteem - protects you from threatening waves. The sail represents growth, allowing exploration when conditions permit. Unlike climbing sequential levels, you don't "climb" a sailboat; you strengthen your vessel while unfurling your sail when secure enough. This creates a dynamic interplay between protection and exploration that continues throughout life.
Transcend의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Transcend을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Transcend을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
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"It is great for me to learn something from the book without reading it."
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