
In "The Wise Company," legendary management experts Nonaka and Takeuchi reveal how businesses like Honda thrive by prioritizing tacit knowledge over data. What if your organization's success depends not on spreadsheets, but on creating spaces where wisdom naturally emerges?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Imagine a world where companies don't just accumulate knowledge but transform it into wisdom. This isn't some far-off utopia - it's the central premise of "The Wise Company," which arrives at a critical moment in business history. While companies like Kodak and Lehman Brothers collapsed despite possessing vast knowledge, others like Honda have thrived through continuous innovation spanning decades. The difference? Wisdom. In today's high-velocity business environment, discontinuity is the only constant. Twenty-five years ago, who could have predicted companies like Uber would dominate without owning cars? The solution lies in what Peter Drucker advocated: "making the future" - where companies envision different futures based on goals that serve the common good. This requires leaders who make contextual judgments, resist short-termism, and understand that companies only survive by creating unique futures while maintaining moral purpose. The Honda story exemplifies this journey - evolving from selling $4.85 clip-on bicycle engines in 1945 to delivering $4.85-million HondaJets in 2015, demonstrating how wisdom, not just knowledge, determines which companies will flourish.
The Wise Company의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Wise Company을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Wise Company을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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