
Discover why Stanford's most popular course became a book that transforms willpower from mysterious trait to trainable skill. Praised by entrepreneur Derek Sivers as "more actionable than any willpower book," McGonigal's science-backed strategies reveal how your brain sabotages self-control - and how to fight back.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Ever demolished an entire bag of chips after promising yourself just a handful? Welcome to the human condition. We're not lazy or broken-we're caught in an evolutionary trap. Our brains evolved with two competing operating systems: one designed for immediate survival (grab that food now!) and another for long-term success (save some for tomorrow). The problem? These systems are constantly at war, and the primitive one usually wins. This isn't a character flaw-it's biology. Understanding this internal conflict transforms how we approach self-control, shifting from harsh self-judgment to strategic self-awareness. The question isn't whether you'll face this battle, but whether you'll recognize it when it happens.
The Willpower Instinct의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Willpower Instinct을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Willpower Instinct을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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