
In "The Unicorn Project," Gene Kim reveals how rebellious developers transform a century-old retailer facing digital disruption. This DevOps bible introduced the revolutionary "Five Ideals" framework that's reshaping how tech giants approach innovation. What could your organization achieve with psychological safety and customer obsession?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Picture a developer at a Fortune 500 company who can't even compile code on her laptop. Sounds absurd, right? Yet this is precisely the reality at countless established corporations today. Parts Unlimited, a century-old auto parts retailer, has become so tangled in its own bureaucracy that talented engineers spend weeks just getting access to their own code. Meanwhile, twelve-year-olds in coding clubs can build and deploy apps in minutes. This jarring disconnect sits at the heart of Gene Kim's The Unicorn Project-a story that has become required reading at companies from Microsoft to Amazon, not because it's fiction, but because it's uncomfortably real. What unfolds is a blueprint for how legacy companies can rediscover their innovative spirit without abandoning what made them successful in the first place.
The Unicorn Project의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Unicorn Project을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Unicorn Project을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

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"It is great for me to learn something from the book without reading it."
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

The Unicorn Project 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.