
Unlock the NFT revolution with this essential guide that demystifies digital ownership in our rapidly evolving marketplace. While celebrities quietly consult it to navigate million-dollar digital art purchases, everyday creators use its step-by-step instructions to mint their first tokens. Ready to join the $25B movement?
Matt Fortnow and QuHarrison Terry, co-authors of The NFT Handbook: How to Create, Sell and Buy Non-Fungible Tokens, are renowned blockchain innovators and bestselling authors specializing in demystifying Web3 technologies.
Fortnow, an entertainment lawyer-turned-entrepreneur, co-founded Commissioner.com (acquired by CBS Sports) and designed official NFTs for iconic brands like the Three Stooges.
Terry, a four-time LinkedIn Top Voice in Technology and Head of Growth Marketing at Mark Cuban Companies, co-created 23VIVI, the first blockchain-powered digital art marketplace. Their book merges practical NFT strategies with insights into blockchain’s cultural impact, reflecting their combined decades of experience in tech ventures and digital ownership frameworks. Terry also co-authored The Metaverse Handbook, exploring blockchain’s role in virtual worlds.
The authors have been featured in WIRED, Forbes, and CNN, with their works translated into over 20 languages. The NFT Handbook has become a global resource, empowering readers across 150+ countries to navigate the digital collectibles revolution.
The NFT Handbook provides a step-by-step guide to creating, selling, and buying non-fungible tokens (NFTs) without requiring technical expertise. It covers blockchain basics, minting processes, marketplace strategies, and scam prevention, while explaining the value of NFTs in art, gaming, and collectibles. Authors Matt Fortnow and QuHarrison Terry combine legal, entrepreneurial, and marketing insights to demystify NFT creation and investment.
This book is ideal for entrepreneurs, digital artists, collectors, and crypto newcomers seeking to leverage NFTs. It’s tailored for creatives exploring monetization, investors navigating NFT markets, and marketers building Web3 communities. With non-technical language, it serves both beginners and those familiar with blockchain.
Yes—it remains relevant for its actionable frameworks on NFT creation, royalties, and community-building. Despite market volatility, its principles on scarcity, ownership, and blockchain utility apply to emerging trends like AI-generated art and metaverse assets.
The book details creating NFTs from concept to minting: selecting content (art, music, etc.), designing metadata, setting royalties, and using platforms like OpenSea. It emphasizes legal considerations (copyrights) and technical steps (smart contracts, gas fees), ensuring creators avoid common pitfalls.
Strategies include pricing models (fixed vs. auctions), building exclusivity through limited editions, and leveraging social media for promotion. The authors stress the importance of storytelling and audience engagement to drive demand.
It simplifies blockchain fundamentals, focusing on Ethereum’s role in NFT transactions. The guide explains gas fees—transaction costs on the network—and offers tips to minimize expenses, such as minting during low-traffic periods.
The authors advise verifying NFT authenticity (checking contract addresses), using secure wallets, and researching sellers’ reputations. They highlight red flags like unrealistically low prices and opaque ownership histories.
It underscores the role of platforms like Twitter and Discord in fostering engaged communities. Tactics include exclusive drops for followers, collaborative projects, and transparent communication to build trust and loyalty.
The book explains how creators can embed ongoing royalties (e.g., 5–10%) into smart contracts, ensuring earnings from secondary sales. It compares royalty policies across major marketplaces like Rarible and Foundation.
While focusing on core principles, it identifies drivers like celebrity endorsements, brand collaborations, and cultural shifts toward digital ownership. The 2025 update addresses AI’s impact on generative NFT art.
Some note it prioritizes practicality over deep technical analysis, which may disappoint advanced users. Others highlight evolving regulations post-2023 not covered in earlier editions, urging readers to supplement with recent legal resources.
Unlike code-heavy manuals, Fortnow and Terry prioritize accessibility, blending entrepreneurial advice with step-by-step processes. It’s often paired with The Bored Ape Gazette for cultural context or Mastering Ethereum for technical depth.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
The psychology of collecting runs deep in human nature-we desire things others cannot have.
NFTs solve these fundamental problems.
NFTs aren't perfect.
NFT Handbook의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
NFT Handbook을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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Picture a JPEG file selling for $69 million at Christie's - the same price as a Monet or Picasso. Yet this wasn't paint on canvas; it was pixels on a screen. When Beeple's digital collage sold in March 2021, it didn't just break records - it shattered our assumptions about what can be owned, collected, and valued. Suddenly, celebrities like Paris Hilton and Snoop Dogg were spending millions on digital collectibles, and major auction houses were scrambling to understand blockchain technology. But beneath the hype lies something more profound: NFTs solve problems that have plagued art and collectibles for centuries. They're not just about owning a fancy digital file - they're about reimagining ownership itself in an age where everything from our photos to our friendships exists in digital form. This isn't a passing fad; it's the early tremor of a seismic shift in how we define value.