
When biology meets Wall Street: John Coates reveals how hormones drive market booms and busts. Shortlisted for prestigious awards and praised as "brilliant" by The New York Times, this neuroscientist-trader exposes why your body transforms during risky decisions - affecting everything from investments to relationships.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Imagine standing on a trading floor as markets plummet. Your heart races, palms sweat, and stomach knots with dread. This isn't just psychological stress-it's a profound biological transformation. The financial world operates not just on numbers and analysis but on testosterone surges during bull markets and cortisol floods during crashes. This biochemical reality fundamentally challenges how we understand market behavior. When traders make millions, their testosterone levels surge, creating overconfidence that transforms rational rallies into dangerous bubbles. When markets crash, stress hormones flood their systems, breeding irrational pessimism that deepens the crisis. These hormonal feedback loops systematically shift risk preferences throughout business cycles, potentially destabilizing entire markets. The biology driving financial decisions explains why markets swing between extremes of irrational exuberance and paralyzing fear-a perspective that could revolutionize how we manage financial risk.
The Hour Between Dog and Wolf의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
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