설득의 논리: 명확하고 자신감 있게 소통하는 방법 book cover

설득의 논리 요약

명확하고 자신감 있게 소통하는 방법

로스 앳킨스
3.95(1022 Reviews)

설득의 논리 요약 개요

BBC 기자 로스 앳킨스(Ros Atkins)가 교실과 이사회를 막론하고 변화를 일으키고 있는 그의 바이럴 "7단계 설명법(Seven-Step Explanation)"을 공개합니다. 왜 포브스(Forbes)는 이를 "커뮤니케이션 기술을 연마하는 데" 필수적이라고 평가했을까요? 제레미 보웬(Jeremy Bowen)이 청중을 진심으로 경청하고 이해하게 만든다고 극찬한 그 기술을 마스터해 보세요.

설득의 논리 요약의 핵심 주제

  • information synthesis
  • audience calibration
  • verbal precision
  • complex storytelling
  • knowledge distillation

설득의 논리 요약의 명문장

  • Simplicity is the key to understanding.

  • A poorly explained complexity undermines both understanding and credibility.

  • If your sentences are too long, your writing hasn't been disciplined enough.

  • Without context, we risk people neither caring about nor understanding what we're describing.

  • Eliminating distractions means being ruthlessly focused.

설득의 논리 요약의 등장인물

  • Ros AtkinsAuthor and BBC journalist known for explainers
  • Allan LittleBBC journalist who mentored Atkins on simplicity
  • Ann PowersNPR critic who analyzed Joni Mitchell's precision
  • Owen Bennett-JonesBBC presenter who demonstrated effective context
  • Joni MitchellMusician studied for her precise emotional writing

저자 소개

설득의 논리의 저자 소개

유명한 저널리스트이자 BBC 뉴스 분석 에디터인 로스 앳킨스(Ros Atkins)는 BBC의 "설명 책임자(Explainer-in-Chief)"라는 명성에 기반한 가이드북인 *설명의 기술: 명확하고 자신 있게 소통하는 법(The Art of Explanation: How to Communicate with Clarity and Confidence)*의 저자입니다.

이 책은 복잡한 글로벌 이슈를 이해하기 쉬운 통찰로 정제하여 화제가 된 설명 영상들을 개척해 온 앳킨스의 25년 고압박 저널리즘 경력과 커뮤니케이션 전략을 결합합니다. BBC 라디오 4의 더 미디어 쇼(The Media Show) 공동 진행자이자, 성별 대표성을 개선하기 위해 전 세계적으로 채택된 이니셔티브인 BBC '50:50 프로젝트'의 설립자로서, 앳킨스는 방송 활동과 제도적 영향력 모두에서 권위를 인정받고 있습니다.

그의 전문성은 로스 앳킨스와의 소통(Communicating with Ros Atkins) 팟캐스트 진행과 큐리어스 마인즈 페스티벌(Curious Minds Festival)과 같은 행사에서의 강연으로도 이어집니다. 2023년 출간되어 비평가들의 찬사를 받은 설명의 기술은 뉴스룸의 엄격함을 보편적인 커뮤니케이션 도구로 변환하는 앳킨스의 능력을 반영하며 실용적인 프레임워크로 호평받았습니다.

저널리즘 외에도, BBC 6 뮤직에서 선보인 그의 바이럴 드럼 앤 베이스 믹스는 다양한 청중을 매료시키는 그의 재능을 잘 보여줍니다.

설득의 논리 요약 다운로드

설득의 논리 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.

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