
In "Stick with It," UCLA professor Sean D. Young reveals the SCIENCE framework that turns fleeting intentions into lasting habits. This #1 Wall Street Journal bestseller breaks down behavior change into seven psychological forces - making personal transformation surprisingly achievable. What's your impossible goal?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Picture a woman standing in her bathroom, staring at a bottle of pills that could save her life. She knows she should take them. Her doctor has explained the consequences. Yet somehow, she won't. Now multiply this scenario by millions-because medication non-adherence alone costs the U.S. healthcare system $290 billion annually. Here's the uncomfortable truth: intelligence, willpower, and even desperation aren't enough to change behavior. After studying over 25,000 people across fifteen years at institutions like NASA and Stanford, researchers discovered something revolutionary. The problem isn't you-it's that we've been approaching change completely wrong. We've been told to dig deep, find our passion, transform our personality. But what if lasting change has nothing to do with who you are and everything to do with understanding seven psychological forces that drive human behavior? Janja Lalich held advanced degrees and worked as a successful publisher. She was intelligent, educated, and rational. So why did she spend twelve years in a paramilitary-style cult-and even defend the Jonestown massacre when it happened? Her story reveals something unsettling: intelligence provides zero immunity against the forces that shape behavior.
Stick with It의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Stick with It을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Stick with It을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Stick with It 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.