
Unlock the SCORRE method that transformed public speaking across industries. Ken Davis's practical guide has become the secret weapon for executives, pastors, and coaches alike. "I learned TONS of game-changing information," raves bestselling author Robert D. Smith. Your audience awaits.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Have you ever sat through a presentation and minutes later couldn't remember what it was about? You're not alone. After surveying 2,000 audience members, Ken Davis discovered that 70% couldn't identify what had been communicated just minutes after a presentation ended. Even more shocking, when speakers themselves were asked about their objective, 50% couldn't articulate it clearly. The problem isn't delivery technique or charisma - it's focus. Most speakers adopt what Davis calls a "shotgun approach," firing information randomly and hoping something hits the target. They ramble through everything they've researched simply because they spent so much time gathering it. Without a clear objective, unconscious goals take over: "I hope they like me" or "I need to fill the time." These hidden motivations sabotage effectiveness. Communication is like a narrow stream - when properly channeled, it generates power; when unfocused, it causes destruction. The difference between mediocre and masterful communication isn't found in theatrical techniques but in private preparation that happens long before stepping onto the stage. As communication expert Haddon Robinson puts it, effective speech should be "more like a bullet than buckshot" - precisely targeted to achieve maximum impact. The secret to powerful communication isn't being born with natural charisma - it's learning how to focus your message with laser-like precision.
Secrets of Dynamic Communication의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
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