
Why do cities grow exponentially while organisms inevitably die? Geoffrey West's "Scale" reveals the mathematical laws connecting everything from cells to corporations. Beloved by urban planners and economists for showing how innovation increases with city size - a counterintuitive 1.2x per capita with each population doubling.
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Why do elephants live longer than mice? Why do cities keep growing while companies eventually die? These seemingly unrelated questions share a surprising answer: universal scaling laws that govern everything from cells to cities. Geoffrey West, a theoretical physicist who transitioned from studying elementary particles to complex systems, has uncovered mathematical patterns that explain the fundamental architecture of life and human-created systems. These aren't just academic curiosities-they reveal profound truths about sustainability, mortality, innovation, and the future of our urbanizing planet. The scaling laws West discovered demonstrate that as organisms increase in size, they become dramatically more efficient. A cow weighing 10,000 times more than a mouse requires only 1,000 times more energy-following a "three-quarter power law" where metabolic rate scales to the 3/4 power of mass. This creates profound economies of scale in nature, with each doubling in size requiring only 75% more energy per unit mass-a 25% savings.
Scale의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Scale을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Scale을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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