What is *Saving Face* by Maya Hu-Chan about?

*Saving Face* explores the Chinese cultural concept of "face" (dignity, reputation, and social standing) and its global relevance in leadership and cross-cultural relationships. Maya Hu-Chan provides actionable strategies, like her BUILD model, to help leaders preserve dignity, foster trust, and navigate diverse teams effectively.

Who should read *Saving Face*?

This book is ideal for leaders, managers, and professionals working in multicultural environments. It’s particularly valuable for those seeking to improve empathy, resolve conflicts, and build inclusive workplaces through culturally aware communication.

Is *Saving Face* worth reading?

Yes—the book offers practical tools for improving cross-cultural collaboration and leadership effectiveness. Its blend of real-world anecdotes, frameworks like BUILD, and focus on preserving dignity makes it a timeless resource for global professionals.

What is the BUILD leadership model in *Saving Face*?

The BUILD model outlines five pillars for effective leadership: - **Benevolence**: Show genuine care for others. - **Understanding**: Learn cultural and individual nuances. - **Interacting**: Communicate respectfully across differences. - **Learning**: Continuously adapt and grow. - **Delivery**: Follow through on commitments.

How does *Saving Face* define “losing face”?

Losing face refers to damaging one’s dignity, reputation, or social standing—often through public embarrassment, broken trust, or disrespect. Hu-Chan emphasizes proactive strategies to avoid causing others to lose face, such as active listening and culturally sensitive feedback.

What cultural differences does *Saving Face* address?

The book contrasts Eastern collectivist values (where face is tied to group harmony) with Western individualist perspectives. Hu-Chan provides examples of misinterpretations, like direct criticism in hierarchical cultures, and offers solutions to bridge these gaps.

Can *Saving Face* improve workplace communication?

Absolutely. The book teaches leaders to recognize subtle cues (e.g., silence, indirect requests) that signal discomfort in diverse teams. By prioritizing empathy and cultural awareness, managers can resolve tensions and strengthen collaboration.

What are common criticisms of *Saving Face*?

Some readers note the concepts lean heavily on Eastern cultural frameworks, requiring adaptation for predominantly Western teams. However, most praise its actionable advice for globalized work environments.

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마야 후-찬

3.78(54 Reviews)

세이빙 페이스 개요

"Saving Face"에서 마야 후찬(Maya Hu-Chan)은 아시아의 개념을 보편적인 리더십 원칙으로 재정의합니다. 마셜 골드스미스(Marshall Goldsmith)와 프랜시스 헤셀바인(Frances Hesselbein)이 추천한 이 책은 체면(존엄성)을 지켜주는 것이 어떻게 문화 전반에 걸쳐 신뢰를 구축하는지 보여줍니다. 효과적인 리더십의 비결이 권력이 아니라 타인의 인간성을 존중하는 데 있다면 어떨까요?

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1장

The Currency of Human Dignity: Why Face Matters More Than Ever

In an era of increasing global connectivity, Maya Hu-Chan's groundbreaking work on "saving face" couldn't be more timely. While many dismiss the concept as merely avoiding embarrassment, Hu-Chan reveals it as the invisible social currency that powers our most meaningful relationships. The book has become required reading at companies like Google and Microsoft, where leaders recognize that understanding face is essential for building diverse, high-performing teams. Even Brene Brown, renowned vulnerability researcher, has praised the work for its practical approach to dignity in the workplace. Beyond corporate circles, the framework has found surprising applications in diplomacy, with several UN negotiators citing its principles as crucial for international conflict resolution. At its core, this book transforms an ancient Chinese concept into a universal toolkit for human connection that transcends cultural boundaries.

2장

The Universal Power of Face: More Than Just Saving Embarrassment

Face represents far more than avoiding embarrassment-it's the fundamental currency of human dignity that powers our most important relationships. For 2,500 years across cultures, face has functioned as the invisible social capital that determines how easily things get done in business, politics, families, and communities. While its Chinese origins use terms like "diulian" (throw away the face), the concept extends universally through Western phrases like "putting your best face forward." Face encompasses your self-esteem, self-worth, identity, reputation, status, pride, and dignity. It operates as social currency that we build through continuous deposits of trust and credibility. We make these deposits by expressing gratitude, helping others succeed, recognizing contributions, practicing empathy, and "having someone's back." The more face you possess, the easier things get done, whether in professional or personal contexts. Consider how a thoughtful COO helped a finance director save face after a significant theft occurred under his watch. Rather than public humiliation, the COO demonstrated authentic face-saving by being firm but kind, maintaining accountability while showing empathy, being intentionally respectful, making the director feel worthy despite his mistake, and helping him overcome shame to refocus on solutions. This approach-being intentional, respectful, sensitive, and empathetic while leaving ego behind-inspired loyalty and brought out the best in the director. Face functions like a bank account where we build supplies through continuous deposits. When making withdrawals through criticism or feedback, we must preserve dignity. If we accidentally cause someone to lose face, having enough deposits can save the relationship. Face also serves as tradable currency, especially among global business leaders who exchange it to strike deals or gain access to markets and networks. Why does face matter so deeply? Because at our core, we all share the same fundamental human needs-appreciation, respect, authenticity, and consideration-regardless of our roles or cultural backgrounds. Understanding face as the "X factor" in all relationships helps us navigate the complex terrain of human dignity with greater skill and compassion.

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세이빙 페이스의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

3장

The High Cost of Lost Face: Preventing Dignity Damage

Losing face is like spilled water-nearly impossible to fully recover. Once someone feels humiliated or diminished by your words or actions, the relationship fundamentally changes for the worse. The best strategy is preventing face loss through empathy and understanding how your actions might impact others. This becomes especially crucial when first meeting someone, before you've made any deposits in your "face bank." Technology has dramatically increased opportunities for face loss through emails, texts, and social media. Without body language and tone of voice, meaning becomes easily misconstrued. The digital wall between communicators has led to a decline in civility, with people feeling entitled to express opinions without considering their impact. This creates environments where perfect strangers or even family members can come into severe conflict over topics that might have been discussed more reasonably in person. Consider Melissa, a twenty-five-year-old Harvard graduate working at a nonprofit, who experienced face loss when her Lebanese community shamed her on social media for "showing off" by posting pictures from Harvard's campus. Instead of celebrating her success, she stopped posting entirely, feeling ashamed of her achievements. After graduation, the same "friends" continued belittling her career choice. This reflects a broader trend identified by researcher Sara Konrath, who found that by 2009, young people measured 40 percent less empathetic than previous generations. To avoid causing others to lose face, particularly in international business, follow four key practices: respect hierarchy (recognizing that many cultures value formality and clear power structures unlike America's egalitarian approach); raise your cultural antenna by researching customs; avoid irritating phrases like interruptions, acronyms, and condescending questions; and follow the Platinum Rule-"Treat others the way they want to be treated," not how you prefer. When coaching a difficult executive named John who dismissed colleagues' ideas with abrupt "no" responses, I leveraged his interest in kung fu to help him change. First, I helped him "face his feedback" by recognizing colleagues as allies rather than enemies. Second, I encouraged him to "admit his mistakes" by meeting with his team to acknowledge shortcomings. Finally, I guided him to "pick a new habit and practice it constantly," which led to more collaborative responses in meetings. By applying Bruce Lee's wisdom about self-knowledge, admitting mistakes, and creating opportunities, John transformed his approach and helped his colleagues save face through empathy and better communication.

4장

The Art of Authentic Face-Saving: Beyond Empty Platitudes

Authentic face-saving requires genuine intention, not empty platitudes like a cashier's mechanical "Have a nice day." True face-saving demands positive intention and understanding others without judgment. As Brene Brown notes, authenticity is "a practice-a conscious choice of how we want to live" that involves showing up honestly and letting our true selves be seen. Authentic face-saving involves preserving others' dignity while maintaining accountability; showing compassion through acceptance; genuinely caring about your impact on others; seeking outcomes where everyone wins; being firm but kind; using emotional intelligence; creating psychological safety where people feel heard and valued; practicing civility and respectful communication; being intentional with clear goals; following the Platinum Rule (treating others as they want to be treated); practicing "straight talk" at the right time and place; being inclusive to promote belonging; and promoting worthiness by making others feel appreciated. The Carnegie Deli story illustrates this beautifully-a homeless man preserved his dignity by insisting on trading a coupon for half a sandwich rather than accepting charity without reciprocation. This demonstrates how deeply ingrained the need to maintain face is for all of us. When working with Chinese engineers who received a 200-page English manual with no preparation time and understood only 20% of their training, I discovered why they didn't speak up: saving face. They were hesitant to admit their confusion out of embarrassment. Working together, we developed solutions: having the instructor speak more slowly, allowing group question time, providing documentation in advance with graphics, and incorporating hands-on experiences. This emotional intelligence approach recognizes that no one wants to publicly admit complete confusion, regardless of cultural background. Honoring face also serves as a proactive, positive motivational strategy for knowledge workers who value recognition over money. Drawing from Daniel Pink's work on autonomy, mastery and purpose, effective face-honoring strategies include creative public recognition (like a California leader who gave personally selected beach rocks as meaningful tokens); flexible working hours; mentoring opportunities that signal an employee's value; adding challenges and visibility to engage skilled workers; and offering face time with senior leadership to show employees their contributions are recognized at the highest levels.

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5장

When Face-Saving Goes Wrong: Finding the Productive Middle Ground

True saving face is not about being soft-it's actually a hard skill that requires emotional intelligence and cultural awareness. Many leaders mistakenly equate face-saving with avoiding conflict, using safe talk, tolerating poor performance, being afraid to say no, or covering up mistakes to avoid accountability. These approaches ultimately damage organizations and relationships rather than strengthen them. Leadership requires owning mistakes with integrity while preserving dignity. There's a spectrum in addressing conflict-from complete avoidance to brutal honesty-but effective face-saving navigates the middle ground by addressing issues honestly while preserving dignity. Consider Kim Scott's experience with Steve Jobs at Apple. Jobs valued debate like a "rock tumbler" that polishes both ideas and people through productive friction. He wasn't afraid of conflict but created an environment where team members felt valued for their input regardless of who was right. The process may be rough and challenging, but when everyone knows their contribution matters, the best ideas emerge. This balanced approach creates psychological safety-an environment where people feel respected enough to step outside their comfort zones without fear of ridicule. Google's two-year study of 180+ teams revealed that success depends not on who is on a team but how members interact and feel. The most crucial dynamic was psychological safety-the belief that one won't be rejected or humiliated for expressing ideas or making well-intentioned mistakes. Three steps to create this environment include: establishing turn-taking in conversations (ensuring everyone speaks equally), self-checking negative behavior (eliminating sarcasm and demeaning remarks), and maintaining high social sensitivity to nonverbal cues. Teams with psychological safety perform better both collectively and individually. Beyond psychological safety, truly inclusive environments must eliminate insider/outsider dynamics. These subtle divisions occur when certain team members have access to information or decision-making that others don't-like Noah, who works in a different time zone and misses important decisions, or when informal networks form around activities like smoke breaks. Such dynamics create unintended bias in decision-making and promotion, and establish unequal standards where "insiders" operate by unwritten rules unknown to "outsiders." Leaders must actively dismantle these barriers by sharing information, including all parties in decisions, explaining unwritten rules, and amplifying unheard voices.

6장

The BUILD Framework: Architecting Strong Relationships

Developing business relationships requires an architectural approach rather than a reactive "Open House" mentality. Just as architects thoroughly interview clients to understand their needs before designing a home, business leaders must be intentional about building relationships. The BUILD model provides five crucial building blocks for forming strong, productive business relationships where saving face is the key foundation. Benevolence in leadership creates lasting loyalty, as demonstrated by my father-in-law who ran a hotel where staff remained for 35 years despite his passing a decade ago. His genuine interest in employees' lives-helping with dental bills, covering accident costs, and showing personal care-created enduring relationships. However, benevolence must be balanced with accountability; it's not about ignoring mistakes but addressing issues compassionately. In many Asian cultures influenced by Confucianism's "Five Basic Relationships," authority figures have responsibility to care for subordinates. Understanding requires viewing situations from multiple perspectives, much like the "Monkey-Cam" segment from David Letterman's show offered a fresh lens on ordinary objects. Leaders must develop four distinct viewpoints: the first-person perspective (your initial gut reaction), the second-person perspective (empathetically putting yourself in someone else's position), the meta position (staying engaged while setting aside personal biases), and the helicopter perspective (stepping back to see the entire situation holistically, like Tom Hanks's character in "Cast Away" climbing to the highest peak). Only by seeing the complete picture can leaders develop systemic approaches that consider how decisions impact the entire organizational web. Effective interaction goes far beyond basic communication. Studies show that only 7% of communication comes from actual words-93% derives from body language, tone, rhythm, pace, and volume. Without these nonverbal cues, messages like "Well, that's just great" can be completely misinterpreted. Building rapport and trust creates stronger connections that help interpret messages within the context of someone's known personality and intentions. True interaction involves not just being interesting but showing genuine interest in others, creating an environment where face is protected and strengthened. Learning is the fourth element of the BUILD model. Even Bill Gates, one of the world's wealthiest individuals who revolutionized computing, regrets not learning a second language. The most effective leaders preserve their youthful curiosity throughout adulthood. Learning involves four "P's": passion (motivation to learn something new), practice (putting in the necessary time to master skills), persistence (pushing beyond perceived limits), and pattern recognition (the ability to spot trends others don't see after mastering a skill). Delivery is where the BUILD model comes together. You've shown benevolence and accountability, made efforts to understand team dynamics locally and globally, regularly interacted with team members to know their goals, and continuously learned about your job and company objectives. This comprehensive approach particularly benefits global leaders working cross-culturally by providing tools to overcome differences in language, culture, time zones, politics, and geography.

들리는 모든 단어를 눈으로 확인하세요

세이빙 페이스의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

Navigating Cultural Differences: Developing Your Human Antenna

Culture functions like an iceberg-what's visible (speech, mannerisms, body language) is merely the tip, while 90% remains submerged (motivations, traditions, history, beliefs). This hidden context often leads to misunderstandings in cross-cultural business. For example, Western executives might interpret averted eyes from Asian colleagues as dishonesty, when it actually signifies respect. Similarly, silence from Asian partners rarely indicates agreement-more likely they don't understand or disagree but wish to avoid causing anyone to lose face. The "human antenna" represents cultural sensitivity and awareness in cross-cultural communication. Consider Molly misinterpreting Jake's "I'd like to think about it overnight" response to her warehouse proposal. As a high-context person, Molly saw this as rejection, while Jake, from a low-context culture, literally meant he wanted time to consider it. Technology is changing communication patterns across cultures-Western texting tends to be brief and functional, while in Taiwan people use LINE more socially, and in China, WeChat has replaced email with both short messages and detailed business communications. These technologies are gradually shifting younger generations in high-context cultures toward more direct communication. The AAA model provides a framework for developing cultural agility through three steps: Aware, Acquire, and Adapt. The first step focuses inwardly on understanding your own cultural biases. The second step directs attention outward to learn about other cultures. The final "Adapt" step bridges differences by remaining open to options, seeing people as individuals, practicing silence, showing empathy, cultivating resilience, perceiving subtle messages, showing respect, avoiding us-versus-them thinking, and switching styles appropriately. Communication styles differ dramatically across cultures, particularly regarding how to express disagreement. In Japanese culture, saying "no" directly is avoided to preserve social harmony, as it can be perceived as rejection. Instead, ambiguous statements like "it may be difficult" often mean "no." This indirectness extends to other Asian cultures like China and the Philippines, where phrases such as "it's not impossible" might mean "I would rather avoid it." The Japanese saying "Hear one, understand ten" captures how listeners must interpret nine implied points for every one expressed. Working cross-culturally requires patience, humility, and the ability to "listen with ten eyes" to navigate successfully while respecting face.

8장

Breaking Through Glass Ceilings: Women, Leadership, and Face

Women are making unprecedented strides as leaders in business and government, with figures like Christine Lagarde leading major global organizations. Despite this progress, challenges persist-women still earn only about 78% of what men do, and sexual harassment remains prevalent. "Face" plays a unique role for women in leadership positions, as demonstrated by Dr. Darlene Solomon, chief technology officer at Agilent, who successfully established positive relationships with male colleagues who had competed against her for her position by meeting individually with each executive, listening to their concerns, and showing respect for their knowledge. In Asian culture, restoring lost face is considered difficult. Before face is lost, what's really at stake is one's perception of their own abilities-what some call pride or ego. Face involves how others' actions can diminish one's sense of integrity and ability. Patty McKay, a global executive with a South Korean corporation, demonstrates this perfectly. When tasked with implementing a leadership model called "COME" (Communicate, Organize, Motivate, Empower), she recognized its inappropriate sexual connotation in English. Rather than embarrassing her Korean male colleagues directly, she wrote the explanation on paper and suggested renaming it "E-COM," allowing everyone to save face while addressing the cultural misunderstanding. Women are experiencing a transformative period, realizing their true power and potential in boardrooms worldwide. As women leaders, we must make ourselves more visible-don't wait to be picked or invited. Share your accomplishments, achievements, dreams, and goals. Frances Hesselbein, former CEO of the Girl Scouts of USA who at 103 remains active as president of her Leadership Institute, offers wisdom: though she never had a career plan, whenever a door opened with a new opportunity, she always looked into it, took a chance, and walked through. These opportunities arise only if people know you're looking for them, so make your intentions known to the world. For women working in countries where female executives are rare or not respected, I recommend four key strategies: First, create a command presence with neutral, professional appearance and confident posture that says "listen to me," not "look at me." Second, understand and use hierarchy-ensure your proper title is used in introductions and on business cards. Third, avoid accidentally reinforcing gender stereotypes like bringing coffee or clearing dishes, which can undermine your authority. Finally, show up like an accomplished veteran-be confident, comfortable in your skin, and willing to share stories of both successes and failures. Our internal dialogue can powerfully change how we live our lives-either holding us back or propelling us forward. To change your story, first identify what you're telling yourself. Develop a growth mindset, believing your talents can develop rather than remaining fixed. Think in the "now" instead of placing conditions on your success. Treat yourself with respect-don't say anything to yourself you wouldn't say to someone you care about.

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9장

The Face of Feedback: Building Confidence Through Dignity

Leaders' most immediate responsibility in saving face comes through providing feedback. Done correctly, feedback inspires people to reach their highest potential; done poorly, it unravels relationships quickly. As an executive coach who delivers 360-degree feedback to senior executives, I've seen how vulnerable this process makes people feel. The most successful leaders understand that feedback, both positive and negative, can honor face and inspire professional development when provided thoughtfully. Feedback can either build confidence or tear people down. My client Mark nearly lost his top Filipino salesperson Joseph when he gave what seemed like simple corrective feedback about checking with the service department before making promises to clients. Joseph interpreted this as a character attack and submitted his resignation, only staying after Mark clarified that he valued Joseph's work. This reaction illustrates how negative feedback triggers the brain's threat response, creating stronger, longer-lasting negative memories than positive ones. When we feel threatened, our prefrontal cortex (responsible for logic and empathy) becomes less accessible, causing defensive reactions. As a leader, you won't always know how your team will respond to feedback, but your ability to save face is crucial for retaining talent. Research consistently shows people leave jobs primarily because they don't feel appreciated-not because of compensation or growth opportunities. When saving face is employed authentically, it strengthens relationships and creates a culture of respect. Carl, a highly successful leadership consultant, once made a serious error by sending confidential feedback to clients as an editable spreadsheet rather than a PDF, allowing executives to trace comments back to individuals and violating confidentiality agreements. Though his manager protected him from being fired, Carl felt his reputation was irreparably damaged. "My suspicion has always been that sooner or later, the managing director would have let me go. He'd protected me externally, but he no longer believed in me as a strong A-player." Carl eventually left the firm. This illustrates how organizations must help employees save face after mistakes to retain top talent. Bill Bundy's experience with a large school district shows how negotiation can save face while reaching compromise. When proposing a digital curriculum solution, district stakeholders worried it would replace teachers. Rather than dismissing their concerns, Bill brought in a representative from a neighboring district who confirmed that similar implementations actually increased teacher hiring while improving graduation rates. This third-party validation allowed decision-makers to reconsider without losing face, creating a win-win solution for everyone involved. When Lenovo purchased IBM's personal computer division in 2005, their first meeting revealed stark cultural differences-Lenovo executives wore formal suits while IBM representatives dressed in polo shirts and khakis. The next day, they switched: IBM wore suits while Lenovo dressed casually. This mutual accommodation sparked laughter and set the foundation for a successful partnership. This small gesture demonstrated mutual respect and willingness to adapt-essential elements for saving face in cross-cultural business.

10장

The Invisible Thread: Face in Every Interaction

At the heart of every real or perceived offense lies a loss of face or sense of disrespect. Whether it's being ignored by a waiter, receiving unequal pay for equal work, having your proposal dismissed, or having private information disclosed-it's all about face. The principle behind complaints like "it's not fair" or "it's the principle" ultimately comes down to face. Face is equally powerful as a positive influence, as demonstrated when a website hosting representative proactively found a way to save me $300-honoring my face and earning my loyalty. Leaders must not only save face for others but examine how their own actions might cause others to lose face. When mistakes happen, owning up to them and making amends demonstrates true leadership. The practical application of face-saving principles can be distilled into three key aspects: saving face, honoring face, and providing feedback. For saving face, leaders should be inclusive in communication, promote common goals, and use the BUILD model: practice Benevolence and Accountability, Understand the situation, Interact inclusively, Learn about issues and solutions, and Deliver solutions based on understanding. Creating a safe environment for new ideas is essential, as is thinking of face as social currency-making continuous deposits to build trust that can cover occasional withdrawals. Honoring face means making others feel respected through authentic appreciation and creative recognition beyond financial rewards. Self-reflection is crucial-accepting responsibility for mistakes, seeking win-win solutions, and encouraging feedback. While no guide can cover every situation, establishing goodwill creates a foundation that helps overcome any challenge. Face permeates every interaction in our lives-an attribute "imperceptible to most, but unmistakably apparent to those who understand its reach." By recognizing the universal human need for dignity and respect, we can transform our relationships, our workplaces, and ultimately, our world.

★★★★★

세이빙 페이스 완독을 축하합니다

100만 명 이상의 학습자가 사랑합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

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세이빙 페이스의 핵심 주제

cross-cultural intelligence
preserving human dignity
social capital management
psychological safety
intercultural conflict resolution

세이빙 페이스의 명언

Face represents far more than avoiding embarrassment-it's the fundamental currency of human dignity.
Authentic face-saving requires genuine intention, not empty platitudes.
Face encompasses your self-esteem, self-worth, identity, reputation, status, pride, and dignity.
We all share the same fundamental human needs-appreciation, respect, authenticity, and consideration.

세이빙 페이스의 등장인물

Maya Hu-ChanAuthor and global leadership expert
MelissaHarvard graduate used as a case study on shame
Sara KonrathResearcher who studied empathy trends

저자 소개

베스트셀러 Saving Face의 저자인 마야 후찬(Maya Hu-Chan)은 국제적으로 인정받는 리더십 전문가이자 경영진 코치, 그리고 교차 문화 관리 권위자입니다. Thinkers50이 선정한 '글로벌 솔루션 씽커(Global Solutions Thinker) 톱 8'이자 '세계 리더십 구루 톱 30'에 이름을 올린 그녀의 연구는 글로벌 기업 내에서의 신뢰, 존엄성, 그리고 포용적 리더십 함양에 초점을 맞추고 있습니다. 그녀의 통찰력은 수십 년간 포춘 500대 기업 경영진을 코칭하고, 다문화 직장 내 갈등을 해결하는 전문 컨설팅 기업인 글로벌 리더십 어소시에이츠(Global Leadership Associates)를 설립하며 쌓아온 경험에서 비롯되었습니다.

하버드 비즈니스 스쿨의 '워킹 노리지(Working Knowledge)' 추천 도서로 선정된 그녀의 저서 Global Leadership: The Next Generation은 상호 연결된 팀을 위한 적응력 있는 리더를 양성하는 비전가로서 그녀의 입지를 굳혔습니다. Inc.com의 칼럼니스트이자 14권의 비즈니스 서적에 공동 저자로 참여한 그녀는 펜실베이니아 대학교 석사 학위를 포함한 학문적 엄격함과 전직 CEO 및 방송인으로서의 실무 경험을 결합하고 있습니다.

Saving Face는 아마존 베스트셀러 1위에 올랐으며 여러 언어로 번역되었습니다. 이 책은 다양한 환경에서 정체성, 존중, 협업을 조율해야 하는 리더들에게 필수적인 자원으로 남아 있습니다. 대만에서 태어나 샌디에이고를 기반으로 활동하는 후찬의 이중 언어 구사 능력과 교차 문화적 관점은 그녀의 글로벌 신뢰도를 뒷받침하는 근간이 됩니다.

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The Psychology of Human Connection

In an era where digital barriers are rising, mastering the mechanics of face-to-face influence is a critical competitive advantage. This plan is essential for leaders, negotiators, and anyone looking to turn social interactions into meaningful strategic connections.

1 h•4 섹션

학습 계획

Machiavelli for Modern Leaders

This plan is essential for leaders navigating volatile environments where traditional idealism often fails. It provides a pragmatic toolkit for executives and managers who need to master power dynamics, strategic agility, and reputation management to ensure institutional longevity.

2 h•4 섹션

학습 계획

The Human Book: Decoding Hidden Intent

In an era of complex communication, understanding what remains unsaid is a critical competitive advantage. This plan is essential for leaders, negotiators, and recruiters who need to master behavioral baselines, facial analysis, and linguistic markers to navigate high-stakes interactions.

1 h 30 m•3 섹션

학습 계획

Be a respected person

In today’s interconnected world, personal character and emotional intelligence are the ultimate currencies for professional and personal success. This plan is ideal for aspiring leaders and professionals who want to transition from being merely liked to being deeply respected and influential.

6 h 29 m•4 섹션

학습 계획

Command respect and presence naturally

This plan is essential for professionals and aspiring leaders who feel overlooked or struggle to assert themselves in high-stakes environments. It provides a comprehensive roadmap for transforming internal self-belief into a powerful external presence that commands natural authority.

5 h 12 m•4 섹션

학습 계획

The Art of Gentle Confidence

This plan is essential for professionals who want to lead effectively without sacrificing their authentic, quiet nature. It is ideal for introverted leaders or anyone seeking to master high-pressure interactions through physiological regulation and empathetic influence.

1 h 30 m•3 섹션

학습 계획

Strategic Self-Improvement & Body Language

This plan is designed for professionals and individuals seeking to bridge the gap between internal self-mastery and external social influence. It is ideal for leaders, negotiators, and anyone looking to enhance their interpersonal impact through a blend of behavioral psychology and nonverbal communication.

7 h 54 m•5 섹션

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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1,000,000+ curious minds.

4.7

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1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

웹에서 BeFreed가 어떻게 논의되고 있는지 더 보기

지금 바로 학습 여정을 시작하세요

6장

세이빙 페이스

개요세이빙 페이스 개요

한 권의 책, 다양한 듣기 방식.

The Currency of Human Dignity: Why Face Matters More Than Ever

The Universal Power of Face: More Than Just Saving Embarrassment

들리는 모든 단어를 눈으로 확인하세요

The High Cost of Lost Face: Preventing Dignity Damage

The Art of Authentic Face-Saving: Beyond Empty Platitudes

세이빙 페이스에서 더 많은 것을 얻으세요

When Face-Saving Goes Wrong: Finding the Productive Middle Ground

The BUILD Framework: Architecting Strong Relationships

들리는 모든 단어를 눈으로 확인하세요

Navigating Cultural Differences: Developing Your Human Antenna

Breaking Through Glass Ceilings: Women, Leadership, and Face

세이빙 페이스에서 더 많은 것을 얻으세요

The Face of Feedback: Building Confidence Through Dignity

The Invisible Thread: Face in Every Interaction

세이빙 페이스 완독을 축하합니다

세이빙 페이스의 핵심 주제

세이빙 페이스의 명언

세이빙 페이스의 등장인물

저자 소개

세이빙 페이스 요약 다운로드

다른 사용자들도 좋아한 책

이 책에 대한 FAQ

What is Saving Face by Maya Hu-Chan about?

Who should read Saving Face?

Is Saving Face worth reading?

What is the BUILD leadership model in Saving Face?

더 알아보기

1,000,000+ curious minds.

1,000,000+ curious minds.

한 권의 책, 다양한 듣기 방식.

The Currency of Human Dignity: Why Face Matters More Than Ever

The Universal Power of Face: More Than Just Saving Embarrassment

들리는 모든 단어를 눈으로 확인하세요

The High Cost of Lost Face: Preventing Dignity Damage

The Art of Authentic Face-Saving: Beyond Empty Platitudes

세이빙 페이스에서 더 많은 것을 얻으세요

When Face-Saving Goes Wrong: Finding the Productive Middle Ground

The BUILD Framework: Architecting Strong Relationships

들리는 모든 단어를 눈으로 확인하세요

Navigating Cultural Differences: Developing Your Human Antenna

Breaking Through Glass Ceilings: Women, Leadership, and Face

세이빙 페이스에서 더 많은 것을 얻으세요

The Face of Feedback: Building Confidence Through Dignity

The Invisible Thread: Face in Every Interaction

세이빙 페이스 완독을 축하합니다

다른 사용자들도 좋아한 책

더 알아보기

세이빙 페이스 개요