What is *Rare Breed* by Sunny Bonnell about?

*Rare Breed* by Sunny Bonnell and Ashleigh Hansberger is a guide for nonconformists, reframing seven "dangerous" traits—Rebellious, Audacious, Obsessed, Hot-Blooded, Weird, Hypnotic, and Emotional—as strengths for success. The book combines personal anecdotes, mentorship wisdom, and actionable strategies to help readers embrace their uniqueness, build influential brands, and inspire others.

Who should read *Rare Breed*?

Entrepreneurs, creatives, and professionals who feel constrained by traditional norms will find *Rare Breed* transformative. It’s ideal for those labeled “too intense” or “unconventional,” offering tools to leverage their distinct traits for leadership, innovation, and brand-building.

Is *Rare Breed* worth reading?

Yes—*Rare Breed* challenges mainstream success narratives and provides a fresh roadmap for outliers. Its blend of gritty personal stories (like overcoming business failures) and frameworks for embracing “flaws” makes it valuable for anyone seeking to stand out authentically.

What are the 7 virtues in *Rare Breed*?

The seven virtues are **Rebellious** (defying norms), **Audacious** (bold vision), **Obsessed** (relentless focus), **Hot-Blooded** (passionate drive), **Weird** (embracing quirks), **Hypnotic** (charismatic influence), and **Emotional** (leveraging feelings as fuel). These traits are redefined as assets for innovation and leadership.

How does *Rare Breed* redefine negative traits as strengths?

The authors flip societal labels like “reckless” or “overemotional” into superpowers. For example, “Hot-Blooded” transforms impulsivity into passionate action, while “Weird” turns idiosyncrasies into magnetic differentiators. This reframing empowers readers to leverage perceived weaknesses.

What is the main message of *Rare Breed*?

Embrace your “dangerous” qualities to create lasting impact. The book argues that conformity stifles potential, while owning one’s defiant nature fosters innovation, authentic leadership, and viral inspiration.

How do personal stories enhance *Rare Breed*’s lessons?

Sunny Bonnell and Ashleigh Hansberger share raw experiences, like nearly quitting their business, paired with mentor advice (e.g., “The ones who get you will never forget you”). These stories ground the virtues in real-world resilience, making them relatable.

How does *Rare Breed* approach building a personal brand?

It advocates for brands rooted in authenticity, urging readers to amplify their quirks (e.g., “Hypnotic” storytelling) rather than dilute them. The book emphasizes emotional connection and audacious messaging to stand out in crowded markets.

레어 브리드

반항적이고 위험하며 특별한 이들을 위한 성공 가이드

써니 보넬 & 애슐리 한스버거

3.8(303 Reviews)

레어 브리드 개요

"Rare Breed"는 반항을 초능력으로 옹호하며, 반항심이나 집착과 같은 특성들을 경쟁 우위로 변화시킵니다. 세스 고딘(Seth Godin)이 "뻔뻔한 포효"라고 극찬한 이 선언서는 순응에 지친 리더들을 위한 비밀 병기가 되었습니다. 당신의 가장 큰 약점이 사실 숨겨진 강점이라면 어떨까요?

전달 방식을 선택하세요

한 권의 책, 다양한 듣기 방식.

레어 브리드의 같은 아이디어를 담았습니다. 나에게 맞는 목소리, 깊이, 속도를 고르고 언제든 바꿔 보세요.

1장

The Defiant Path to Success: Embracing Your Inner Rare Breed

Imagine walking into a boardroom filled with traditional executives in navy suits, only you're wearing a bright orange jacket and combat boots. While everyone else is nodding politely, you're questioning the entire premise of the meeting. This is the world of Rare Breeds-those individuals who refuse to sand down their rough edges to fit in. Sunny Bonnell and Ashleigh Hansberger should know; they built their branding agency Motto with just $250 and zero experience, facing constant opposition from established agencies who tried to sabotage them at every turn. Their book "Rare Breed" has become a cult favorite among entrepreneurs and creatives, with figures like Seth Godin calling it "a brazen rant" encouraging readers to make a difference. The book's central premise-that your so-called "vices" are actually your greatest strengths-has resonated with thousands who've felt pressure to conform but suspected their differences might actually be superpowers.

2장

Rebellion: Your First and Greatest Virtue

We've all been conditioned to believe rebels are troublemakers. From childhood, we're taught to obey authority and not question established ways. Like laboratory animals accepting restraint, humans become docile with enough pressure. We play nice, limit ourselves, and follow society's rules for order and control. But rebellion is evolution-the overthrow of the good for the better. The status quo yields grudgingly, so rebels are needed to challenge corrupt regimes, dethrone outdated systems, and force us into the future. Consider Emma Gonzalez, the seventeen-year-old who stood at a podium after the Marjory Stoneman Douglas shooting, repeating gun lobby tropes and declaring after each: "We call BS." Or Harriet Tubman, who escaped slavery not once but twice, then returned to Maryland many times to help others move North despite the Fugitive Slave Act. When asked about the dangers, she simply stated, "I can't die but once." Our pivotal moments come from rebels who see intolerable realities and say, "I won't stand for another minute of this!" From the Founding Fathers to Elvis Presley's scandalous pelvis thrusts, rebellion breeds legends with historic impact. When researcher Francesca Gino surveyed over a thousand employees across industries, fewer than 10 percent worked in companies that encouraged nonconformity. Most organizations fear the rebel, urging employees to "check a good chunk of their real selves at the door." If you're trapped in a conformist machine, you know the feeling-smothered, bored, and jealous watching others do the challenging work you should be doing. To harness your rebellious nature, start by questioning dominant paradigms. Which norms restrict what you can do? Why follow them? If you disobeyed, what could you build? See norms as constructs-like the arena from Hunger Games. They look real, but they're manufactured boundaries. When Kevin Kelley, football coach at Pulaski Academy, decided to never punt the ball based on Harvard statistical analysis, other coaches privately admitted he was right but feared media attacks or losing their jobs. His unorthodox approach led to seven state championships and a remarkable 179-25-1 record. While others clung to tradition, Kelley remained comfortable as the lone wolf. Remember: when you challenge the status quo, expect resistance. The more you threaten established systems, the more likely you are to be attacked. But as Hamdi Ulukaya, Turkish immigrant and founder of Chobani yogurt, demonstrated when facing fierce backlash for hiring refugees, fear doesn't make great yogurt-or great anything else.

들리는 모든 단어를 눈으로 확인하세요

레어 브리드의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

3장

Audacity: Seeing What Others Can't Imagine

Audacity combines nerve, radical vision, and unshakable self-confidence. It means seeing possibilities where others see boundaries, taking risks without hesitation, and proposing ideas that make people shake their heads in disbelief. Audacious individuals are emissaries from a future that doesn't yet exist but will-they're the driving force behind history's great inflection points. Ruth Bader Ginsburg exemplifies audacity in a small but mighty package. Before becoming a Supreme Court justice and feminist icon, she faced blatant sexism as one of nine women at Harvard Law in the 1950s, where administrators questioned her taking "a spot from a qualified man." Undeterred, RBG became Columbia Law's first tenured female professor after facing gender discrimination in the job market. What makes her truly audacious is continuing to speak out at 86 for feminism, freedom, and harmony. As she said: "Fight for the things that you care about but do it in a way that will lead others to join you." Audacity isn't chosen-it chooses you when an idea takes root and quickly consumes everything you thought you wanted to do. It's about advocating for a future that doesn't yet exist, seeing a world that should be, must be. While you might attract disciples who see parts of your vision, only you comprehend it fully. Prophets don't get peers. Successful people and companies never play it safe. Those who lack the moxie to stick their necks out become irrelevant-just ask Blockbuster, the once-$4 billion video rental giant who passed on buying Netflix for $50 million and later went bankrupt while Netflix grew to $150 billion. Every great innovator has failed miserably: Fred Astaire was once dismissed with "Can't sing. Can't act. Slightly balding. Can dance a little." Lady Gaga got dropped by her first record label. Oprah was fired from her first reporting job. The dark side of audacity is when it spirals into reckless hubris, becoming destructive-like Icarus flying too close to the sun despite his father's warnings. Balance is crucial: fly too low and you'll play it too safe; fly too high and arrogance will alienate your allies and crush your plans. Don't be like Billy McFarland, whose audacious vision for Fyre Festival became a disaster due to stubborn refusal to accept reality. To harness your audacity effectively, ask yourself: What would I do with my career if I knew there were no limits? Am I willing to push harder when I get to the top? What happens if I fail? Remember that the failure of a brave proposal isn't failure unless you make it one by giving up.

4장

Obsession: The Relentless Drive to Perfection

Obsession-being perfectionist, relentless, uncompromising, neurotic, and fanatical-becomes an asset when it propels you to exceed limits and execute greatness. As Stephen King observed, talent is like a dull knife that only becomes sharp through "discipline and constant work." Obsession submerges us in what psychologist Mihaly Csikszentmihalyi calls "flow"-that magical state of unbroken mental focus. It's a secret ingredient in greatness because it makes us crazy enough to disregard rational limits. The obsessive person's life is marked by late-night inspirations, compulsive revisions, and a relentless pursuit of perfection that frustrates others until they see the brilliant results of those tiny tweaks. Jiro Ono, the ninety-three-year-old owner of Sukiyabashi Jiro (a tiny three-Michelin-starred sushi restaurant in a Tokyo subway station), exemplifies this dedication as the world's finest sushi chef. His apprentices train for ten years, starting with massaging octopus for forty-five minutes at a time for up to nine months to make the tough meat perfectly tender. Most apprentices quit because they can't stand the tedium-they want to skip to being a respected sushi chef without putting in the work. Kobe Bryant revealed the truth behind greatness when accepting the 2016 ESPY Icon Award: "We're not on this stage just because of talent or ability. We're up here because of 4 a.m." Bryant's legendary work ethic included calling his trainer at 3:30 a.m. for conditioning help and biking forty miles until 2 a.m. only to be back in the gym by 7:30 that same morning. Most people won't do what it takes to achieve excellence-they won't work weekends, would rather party than study, and certainly won't practice in the middle of the night. The dark side of obsession becomes apparent when you refuse to respect your limits. History shows cautionary tales of brilliant people who sacrificed health and relationships for achievement. Charles Lindbergh barely saw his children, Warren Buffet isolated himself reading financial reports, and Catherine the Great worked fourteen-hour days. Sylvia Plath's brilliant works emerged from her obsessive demons, but ultimately led to her suicide at thirty. Without guardrails, obsession consumes lives. Stanley Kubrick exemplifies this dangerous perfectionism-producing masterpieces like "2001: A Space Odyssey" while driving everyone mad with his demands, like making Tom Cruise walk through a door ninety-seven times for one scene. This duality means obsession can lead to worldly success or complete paralysis through endless iteration, resentment from others, and mental breakdown. Healthy obsession isn't just about caffeine-fueled all-nighters perfecting your work-it's about serving something that's embedded itself in your soul. Ayah Bdeir, founder of littleBits, channels her lifelong obsession with tinkering into creating open-source electronic modules. Despite raising $60 million and going global, entrepreneurship remains punishing. "Unless you are obsessed by a problem, then you should not start a company," she says. "Unless you feel in your blood that what you're creating needs to exist, you will not have enough fuel."

레어 브리드에서 더 많은 것을 얻으세요

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5장

Hot-Blooded: Passion as Your Driving Force

Passion speaks with urgent thunder, demanding to be heard. For Rare Breeds, it's non-negotiable-without following it, we might physically survive but will spend our lives wondering what might have been. Hot-blooded passion disrespects limitations, pushing us beyond our biological and psychological boundaries until we become unstoppable forces of transformation. Anthony Bourdain exemplified this fever-pitch existence, inspiring millions with his intense, unapologetic approach to life. His show "Parts Unknown" showcased his willingness to devour even the most revolting local dishes to authentically connect with places and people. Bourdain was addicted to authentic experiences-not carefully packaged tourism, but drinking deep of the world. He lived urgently, passionately, and with complete devotion to discovery. The greatest heroes in stories are all hot-blooded, temperamental fools who refuse to settle for anything less than a life bursting with exotic flavors. Like Beethoven writing passionate letters to his "Immortal Beloved" or the volatile relationship between Diego Rivera and Frida Kahlo, hot-blooded Rare Breeds don't have careers-they have callings, surrendering to their passions without worrying about the price. Hot-bloodedness is difficult to control, which is why culture often labels it negative. While it breeds an overpowering sense of urgency enabling you to scoff at comfort zones and take ridiculous risks, it can also send you over a cliff if it erodes good sense. Studies suggest creative people are more likely to be diagnosed with mood disorders, making it vital to recognize when this virtue veers toward self-destruction. When Motto was approached by a luxury brand selling women's fashions made from exotic furs, the potential $150,000 contract seemed game-changing for their small business. However, research into the fur industry revealed horrific animal abuse. Despite financial need, they turned down the lucrative job, refusing to compromise their values. Similarly, Colin Kaepernick sacrificed his NFL career by kneeling during the national anthem to protest police violence against minorities. Though locked out of football, his principled stand eventually led to a successful Nike campaign with the tagline "Believe in something, even if it means sacrificing everything." No matter how passionate you are about your work, never let it override your moral principles. Your values serve as guardrails for everyone who works with you, showing where you stand. Remember: you can get another job, but you can't get another soul.

6장

Weird: The Power of Being Different

Society's true admiration goes to originals-the innovators who break molds. The word "weird" itself comes from Old English "wyrd," meaning fate or destiny, suggesting a magical power to reshape reality. Being weird means possessing imagination and creative courage that elevates you above the ordinary. As Billy Corgan noted, "People aren't fans because I wrote hit songs. They're fans because I'm a lunatic or a weirdo. The hit songs came out of my idiosyncratic personality." As children, we're naturally weird-sprinting around in colander space helmets, drawing mustaches on dolls, interviewing toys. We openly display our quirks like items in a sample box. But slowly, consciousness of others' opinions creeps in. Parents tell us to "grow up," middle schoolers mock us with "You're weeirrd," and high school brings shame about our differences. Eventually, we hide our box of weirdness under the bed, where it gathers dust-and sadly, so do we. Tim Burton exemplifies weird brilliance. After Disney fired him (he even animated "The Fox and the Hound" but "sucked at it"), he embraced his macabre sensibilities rather than conforming. Burton's bizarre universes demonstrate that weirdness isn't just personal style but world-building. His aberrant psychedelic wonderlands make perfect internal sense while appearing terrifying to outsiders-that's the secret power of weird. True weirdness transcends external trappings-it's about an original mind that moves in three dimensions while others think in straight lines. The world belongs to those whose thoughts jump the walls of cozy predictability. Consider Cindy Gallop, the advertising icon who lives in an infamous black-on-black Manhattan apartment with a Gucci machete and Chanel machine gun. Through her company MakeLoveNotPorn, she advocates for healthy sexuality, using her weirdness strategically to provoke powerful emotions where rational arguments fail. When your business becomes a commodity, you need to dramatically reinvent it with something extraordinary. Steve Pateman saved his family's struggling shoe factory by creating Divine Footwear-women's shoes in men's sizes for transgender people and drag performers. This bold move to decommodify his brand became the inspiration for "Kinky Boots." Similarly, Trader Joe's escapes the grocery industry's tiny profit margins by embracing weirdness with unique products, private labels, and kitschy humor-earning $13 billion in sales and customer loyalty that's off the charts. In 2018, the mysterious artist Banksy shocked the art world when his painting "Balloon Girl" self-shredded immediately after selling for 1.04 million at Sotheby's. This jaw-dropping prank-planned years in advance with a hidden shredder built into the frame-demonstrated the power of surprise to completely hijack attention. Science shows surprise pulls your focus entirely into the moment, triggering hypercuriosity as you try to figure out what's happening. Finding your authentic identity means trying on different personas until you discover the real you. Like trying on outfits, some identities will fit poorly while others feel like fakes. This journey raises fundamental questions: When you strip away titles and achievements, who are you? What do you bring to the world? How do you show up? Only by experimenting and discovering your true self can you understand your purpose.

들리는 모든 단어를 눈으로 확인하세요

레어 브리드의 각 단어가 오디오에 맞춰 실시간으로 강조되어 편하게 따라 읽을 수 있습니다.

7장

Hypnotic: The Art of Magnetic Influence

Hypnotic individuals possess a "reality distortion field" that allows them to influence others' thoughts and actions. According to research, this charm combines expressiveness (conveying emotions), control (adapting to audiences), and sensitivity (intuiting what others care about). The best reality-reshapers know success depends on how their personality affects others, understanding that people want to be transported to a state where they feel like heroes. Before his rise to prominence, Barack Obama was an underestimated Illinois state senator with remarkable warmth and charisma. Though he disliked political pomp, he possessed an effortless ability to forge kinship with anyone through just a handshake. His genuine, relaxed demeanor was refreshing to Washington insiders. Everyone underestimated Obama-until he spoke at the 2004 Democratic National Convention, delivering a unifying message that brought thousands to tears. As Chris Matthews remarked, "I have seen the first black president there." Obama's power wasn't just in his eloquent words but in his complete presence-being fully with his audience, making them feel valued and lifted up. You've always had a natural gift for captivating others. While classmates hid in the back of rooms, you felt compelled to speak up. You joined debate clubs, won student elections, and could charm effortlessly. Now you're still perceived as charismatic, but perhaps also as manipulative-which is why this Virtue is often seen as a vice. Despite your natural abilities, something holds you back from reaching your full potential. As a hypnotic Rare Breed, you have the power to inspire movements and change the world by helping others see what you see. The word "manipulation" carries negative connotations, bringing to mind con artists and Machiavellian schemes. This Virtue walks a slender line between light and darkness. The power to persuade can become addictive, and excessive charisma is often perceived as arrogance-which research shows is detrimental to organizational leadership. What matters most is your intent. Manipulation crosses into the danger zone when used for selfish ends or deception, like Bernie Madoff's massive Ponzi scheme. But a great stage magician manipulates to delight, and an inspiring speaker moves people toward positive change. For naturally hypnotic people, public speaking isn't terrifying-you're probably good at it. But to truly leverage this trait, don't just give speeches; deliver sermons. This doesn't mean preaching, but borrowing qualities that get people dancing in the aisles shouting "Amen!" The difference is profound: speeches merely impart information, while sermons transform how listeners see the world. A speech might persuade, but a great sermon changes hearts and minds. Bishop Michael Curry's sermon at Prince Harry and Meghan Markle's 2018 wedding exemplified transformative oratory. Unlike the traditionally dry Church of England wedding addresses, Curry proclaimed and thundered about love's power as a transformative force for social justice. His rich tenor echoed throughout St. George's Chapel as he declared, "When love is the way, poverty will become history." His emotion was visible in every line of his body, breaking through the Royal Family's emotional detachment. Even the queen herself seemed close to shouting "Amen!" To cast spells like Jim Denevan's Outstanding in the Field-which creates one-night-only al fresco dinners in sacred spaces worldwide-transport your audience away from the mundane. You can do this through your product, captivating words, compelling stories, or physical surroundings-the goal is crafting a unique experience that puts people into a dream-state.

8장

Emotional: The Power of Feeling Deeply

Society wrongly labels showing emotion as weakness, especially in professional settings-calling emotional women "too feminine" and emotional men "wusses." This stigma forces many to bottle up feelings to appear strong, killing genuine connection. Yet emotional people possess a sweet unguardedness and compassion that makes them exceptional bridge-builders and encouragers. Though they absorb others' pain and face criticism for being "too sensitive," their radical humanity enhances every field. Fred Rogers exemplified how emotional intelligence can change minds through his children's show and beyond. Unlike the flashy children's programming of his era, Rogers spoke quietly to children about managing feelings and being kind. His sincerity proved transformative when testifying before a Senate subcommittee about PBS funding in 1969. Speaking from the heart about children's emotional needs and reciting poetry, Rogers moved the initially skeptical chairman Senator John Pastore to goosebumps and essentially secured $20 million in funding, demonstrating how authentic emotion can persuade even the most hardened audiences. Contrary to the myth that leadership requires coldness, emotional intelligence gives leaders remarkable advantages. Intuitive decision-making-trusted by Branson, Jobs, Gates, and Oprah-allows leaders to navigate complex situations without excessive data. Companies led by emotional leaders develop stronger cultures where employees feel genuinely engaged and invested. When Ajay Kaul took over failing Domino's Pizza in India, he transformed it by focusing on emotional connections-giving employees his cell number, conducting happiness surveys, and creating rituals like shouting "Drive safely!" to delivery drivers. The emotional Rare Breed's vulnerability comes with two significant risks: naivete and fragility. While empathy makes you a force for good, excessive trust can make you a target for exploitation. The harsh reality is that not everyone has good intentions, making healthy skepticism necessary alongside your openness. Additionally, feeling too deeply can lead to overwhelm in high-stakes environments, resulting in harsh self-criticism, loneliness, and prioritizing others' needs above your own. Howard Schultz, former Starbucks CEO, demonstrates the power of wearing your heart on your sleeve through his emotionally honest letters to partners. His signature "Onward with love" reflects a leadership style that connects on a deeply human level. When people feel they can relate to a company emotionally, both the business and its customers thrive. Schultz's servant leadership approach-from race-conscious messages on coffee cups to his genuinely agonized response after the Philadelphia store incident-shows that vulnerability and authentic emotional expression can be powerful business assets. Emotionally sensitive people operate on a different frequency with heightened awareness and exceptional emotional intelligence. To leverage this strength while mitigating vulnerabilities, they should: 1) Find an opposite number-partner with someone whose skepticism and fact-based thinking balances their sensitivity; 2) Trust their gut-embrace their intuitive abilities that often perceive what others miss; and 3) Protect themselves-set boundaries and create space for self-care, as their empathetic nature can drain energy when constantly supporting others.

레어 브리드에서 더 많은 것을 얻으세요

매일 새로운 인사이트를 10만 개 이상의 레슨에서 만나보세요
단어가 강조되어 오디오와 실시간으로 동기화됩니다
내 라이브러리를 저장하고 모든 기기에서 이용하세요

9장

Contribute Your Verse: The Rare Breed Legacy

Drawing inspiration from Robin Williams' character in Dead Poets Society, we must remember our right and responsibility to contribute our unique verse to existence. Rare Breeds add something that awakens others to life's extraordinary possibilities. Whether through Azure Antoinette's corporate poetry or Alex Calderwood's revolutionary Ace Hotels concept, contributing a verse means leaving a mark that shapes how others think and live. Your verse-whether through business, art, or activism-should express who you uniquely are and leave something behind that exalts others. Focus less on what's profitable and more on what your life sounds like when written with abandon. Everyday people demonstrate this: Ryan Griffin gives discounts to kids who read aloud during haircuts, Maggie Doyne built homes for Nepalese orphans, Joshua Coombes gives free haircuts to homeless people, and teenage Mikaila Ulmer saves honeybees through her lemonade business. These are their verses-what will yours be? The world needs passionate, fearless entrepreneurs, artists, and activists-people who have "come alive." Despite a world that may have made you question whether you were broken for being rebellious, audacious, obsessed, hot-blooded, weird, hypnotic, or emotional, remember two key points: the Virtues alone don't make you a Rare Breed-you must use them to inspire others and build a better future; and being exceptional requires unrelenting belief in yourself. Being a Rare Breed isn't just about wanting to be exceptional-it's about believing you have what it takes to launch your moonshot. In a society that profits from your self-doubt, liking yourself is a rebellious act. The secret? Own it. Accept yourself as worthy and valuable, "vices" and all. In a world wanting to own you, owning yourself hurts like hell. The Rare Breed life isn't easy, and not everyone is cut out for it. But for those who are, the rewards-not just financial success, but the profound satisfaction of living authentically-are immeasurable. As philosopher Arthur Schopenhauer noted about bold ideas: "First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." Expect people to be offended by your audacity, but for every bewildered critic, twice as many will be drawn to your ideas and chutzpah. You are not average. You already have what it takes to succeed and stand out. There are as many ways to be a Rare Breed as there are people with more to give to the world.

★★★★★

레어 브리드 완독을 축하합니다

100만 명 이상의 학습자가 사랑합니다

“23일째 매일 사용하고 있어요. 이제 제 일상의 한 부분이 되었습니다.”

jayallen

레어 브리드의 핵심 주제

radical nonconformity
virtuous vices
status quo disruption
unconventional leadership
strategic audacity

레어 브리드의 명언

Rebellion is evolution-the overthrow of the good for the better.
Prophets don't get peers.
Audacity combines nerve, radical vision, and unshakable self-confidence.
Remember: when you challenge the status quo, expect resistance.
Obsession submerges us in what psychologist Mihaly Csikszentmihalyi calls "flow".

레어 브리드의 등장인물

Sunny BonnellCo-author and co-founder of branding agency Motto
Ashleigh HansbergerCo-author and co-founder of branding agency Motto
Kevin KelleyFootball coach known for his unorthodox strategies
Ruth Bader GinsburgSupreme Court justice and feminist icon
Hamdi UlukayaTurkish immigrant and founder of Chobani yogurt

저자 소개

베스트셀러 Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different의 저자인 써니 보넬(Sunny Bonnell)과 애슐리 한스버거(Ashleigh Hansberger)는 비전 있는 브랜딩 전문가이자 세계적인 전략 브랜딩 컨설팅 기업 모토(Motto®)의 공동 창립자입니다.

이들의 작업은 반항심과 대담함 같은 특성을 수용함으로써 전통적인 비즈니스 규범에 도전하는 프레임워크인 "레어 브리드 마인드셋(Rare Breed Mindset®)"을 통해 관습에 얽매이지 않는 리더들에게 힘을 실어주는 데 중점을 둡니다. 15년 이상의 경력을 바탕으로 이들은 구글(Google), 마이크로소프트(Microsoft), NFL을 포함한 고객들을 지도해 왔으며, 목적 중심의 브랜딩과 리더십 혁신 분야의 전문성을 활용하고 있습니다.

이 듀오의 통찰력은 대학 중퇴 후 단돈 250달러로 모토(Motto®)를 설립한 그들 자신의 여정과 유튜브 시리즈인 Rare Breed에서 비롯되었습니다. 이들의 사상적 리더십은 패스트 컴퍼니(Fast Company), 포브스(Forbes), *월스트리트 저널(The Wall Street Journal)*에 정기적으로 소개되고 있으며, 뉴욕 증권거래소의 클로징 벨(Closing Bell)과 같은 플랫폼에도 출연했습니다. Rare Breed는 *USA 투데이(USA Today)*로부터 "독창적 사고의 거대한 폭풍"이라는 찬사를 받았으며, *뉴욕 포스트(The New York Post)*가 선정한 "역대 최고의 커리어 도서 5권" 중 하나로 이름을 올렸습니다.

레어 브리드 요약 다운로드

레어 브리드 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.

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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

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지금 바로 학습 여정을 시작하세요

7장

레어 브리드

개요레어 브리드 개요

한 권의 책, 다양한 듣기 방식.

The Defiant Path to Success: Embracing Your Inner Rare Breed

Rebellion: Your First and Greatest Virtue

들리는 모든 단어를 눈으로 확인하세요

Audacity: Seeing What Others Can't Imagine

Obsession: The Relentless Drive to Perfection

레어 브리드에서 더 많은 것을 얻으세요

Hot-Blooded: Passion as Your Driving Force

Weird: The Power of Being Different

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Hypnotic: The Art of Magnetic Influence

Emotional: The Power of Feeling Deeply

레어 브리드에서 더 많은 것을 얻으세요

Contribute Your Verse: The Rare Breed Legacy

레어 브리드 완독을 축하합니다

레어 브리드의 핵심 주제

레어 브리드의 명언

레어 브리드의 등장인물

저자 소개

레어 브리드 요약 다운로드

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이 책에 대한 FAQ

What is Rare Breed by Sunny Bonnell about?

Who should read Rare Breed?

Is Rare Breed worth reading?

What are the 7 virtues in Rare Breed?

더 알아보기

1,000,000+ curious minds.

1,000,000+ curious minds.

한 권의 책, 다양한 듣기 방식.

The Defiant Path to Success: Embracing Your Inner Rare Breed

Rebellion: Your First and Greatest Virtue

들리는 모든 단어를 눈으로 확인하세요

Audacity: Seeing What Others Can't Imagine

Obsession: The Relentless Drive to Perfection

레어 브리드에서 더 많은 것을 얻으세요

Hot-Blooded: Passion as Your Driving Force

Weird: The Power of Being Different

들리는 모든 단어를 눈으로 확인하세요

Hypnotic: The Art of Magnetic Influence

Emotional: The Power of Feeling Deeply

레어 브리드에서 더 많은 것을 얻으세요

Contribute Your Verse: The Rare Breed Legacy

레어 브리드 완독을 축하합니다

다른 사용자들도 좋아한 책

더 알아보기

레어 브리드 개요