
In "Presence," Harvard psychologist Amy Cuddy reveals how body language transforms confidence. Her second-most-viewed TED Talk (62M+ views) inspired scenes in "Ted Lasso" and "Grey's Anatomy." Can two minutes of power posing really change your life? Half a million readers think so.
Amy Joy Casselberry Cuddy, social psychologist and New York Times bestselling author of Presence: Bringing Your Boldest Self to Your Biggest Challenges, is renowned for her groundbreaking research on body language, power dynamics, and personal transformation. A Princeton PhD and former Harvard Business School professor, Cuddy bridges academic rigor with practical insights in this self-help classic about overcoming self-doubt through embodied confidence.
Her viral 2012 TED Talk on "power posing" – watched over 74 million times – laid the foundation for the book’s science-backed strategies to cultivate authenticity in high-stakes situations. Cuddy’s work has been featured in The Wall Street Journal, Time, and NPR, and she’s advised organizations from Google to the World Economic Forum.
Her upcoming book Bullied (2025) expands her exploration of psychological resilience. A traumatic brain injury survivor turned award-winning researcher, Cuddy brings firsthand understanding of overcoming adversity. Presence has sold over 500,000 copies worldwide and been translated into 35 languages, cementing its status as a modern personal development staple.
Presence explores how to cultivate confidence by aligning actions with authentic self-expression, even under stress. Amy Cuddy combines psychology research and personal anecdotes to argue that body language (like "power posing") and mental focus can reduce anxiety and combat imposter syndrome. Key themes include overcoming self-doubt, harnessing personal power, and projecting credibility in high-pressure situations.
Professionals, students, or anyone facing self-doubt in high-stakes scenarios (e.g., job interviews, public speaking) will benefit. The book offers actionable strategies for improving confidence, making it ideal for readers interested in psychology, leadership, or personal development. Cuddy’s blend of science and storytelling appeals to both academic and general audiences.
Yes, particularly for its evidence-based approach to building confidence. Cuddy’s insights on body language’s impact on mindset and her "power posing" technique have resonated globally. Critics note debates over some research validity, but the book remains influential for its practical advice on authenticity under pressure.
Power posing involves holding open, expansive postures (e.g., standing tall with hands on hips) for 2 minutes to increase testosterone and reduce cortisol. Cuddy’s research suggests this "fake it till you become it" method fosters confidence, popularized in her TED Talk with over 74 million views.
The i-Posture describes how using small devices (e.g., phones) causes slumped postures, reducing assertiveness. Cuddy’s experiments found subjects using smaller screens acted less confidently. She advises countering this by maintaining upright posture during tech use.
Yes. Cuddy emphasizes aligning body language with speech to project authenticity. Techniques like power posing pre-presentation and focusing on self-trust (not audience judgment) help speakers feel calmer and more compelling.
Yes. Cuddy draws on her social psychology research to explain how nonverbal cues (posture, gestures, eye contact) influence others’ perceptions and one’s own mental state. The book details studies linking expansive postures to increased confidence and risk-taking.
Some scientists question the replicability of power posing’s effects, though Cuddy maintains its value as a tool for self-affirmation. Critics argue the book oversimplifies complex psychology but praise its accessibility for non-academic readers.
Yes, including:
Cuddy describes it as a momentary state where actions, speech, and emotions align with core values. It’s marked by reduced self-monitoring and greater trust in one’s abilities, enabling genuine connection with others.
The book advises using body language and mindset shifts to project leadership potential during networking, negotiations, or promotions. By reducing anxiety-driven behaviors, individuals can advocate for themselves more effectively.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Our bodies change our minds . . . and our minds can change our behavior . . . and our behavior can change our outcomes.
The body says what words cannot.
The body never lies.
Presence begins with physically showing up.
Presence의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Presence을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Presence을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Presence 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.
Think about the last time you bombed an interview, froze during a presentation, or went completely blank when someone asked what you do. Your palms sweat. Your voice cracks. Your mind races through every possible way you're failing in real time. Now here's the twist: what if the solution wasn't in your head at all, but in how you were standing? After a car accident dropped her IQ by thirty points and derailed her academic dreams, a young researcher discovered something revolutionary-our bodies don't just carry our emotions, they create them. This insight, backed by rigorous science and watched by over 50 million people, reveals that personal power isn't about changing who you are. It's about changing how you hold yourself long enough to remember who you've always been. Presence is maddeningly difficult to define yet instantly recognizable. Picture someone who walks into a room and somehow shifts the energy without saying a word. It's not their resume or credentials-it's something else entirely. When entrepreneurs pitch ideas with genuine enthusiasm, they don't just communicate information; they signal drive, persistence, and creativity. This quality becomes contagious, stimulating commitment in everyone around them. The beautiful paradox? Presence isn't some mystical state requiring years of meditation. It's far more accessible: being attuned to and comfortably expressing your true thoughts, feelings, and values in the moment.