
In "Open," Johan Norberg reveals how societies flourish through trade and innovation, yet risk destruction through tribalism. Praised by economists worldwide, this timely manifesto shows why Athens thrived while others stagnated. What ancient civilization's openness tripled its population and income?
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
A glacier in the Italian Alps released its secret in 1991: a man who had been frozen for over five millennia. Scientists examining Otzi's possessions discovered something astonishing-his copper axe contained metal from Tuscany, 500 miles away. His clothing incorporated materials from dozens of different communities. This wasn't just a wanderer; this was evidence of something fundamental about human nature. We've always been traders, cooperators, boundary-crossers. Long before smartphones connected us globally, we were already wired to exchange, to collaborate, to reach beyond our immediate circle. Watch children on a playground long enough and you'll witness something remarkable: they spontaneously develop trading systems. Rice cakes become currency. Toys get bartered. This isn't learned behavior-it's who we are. Archaeological sites confirm this instinct stretches back 300,000 years, when obsidian tools found in Kenya originated nearly 90 kilometers from where they were discovered. Someone carried that volcanic glass across vast distances, traded it, used it, left it behind. What made humans different wasn't just intelligence or language, though we had both. It was the combination: smart enough to learn, articulate enough to share what we learned, and cooperative enough to want to share it in the first place. This created something unprecedented-cultural evolution. While genetic evolution requires beneficial mutations to spread slowly through reproduction over countless generations, cultural evolution happens instantly. Someone invents a better fishing technique, and by sunset, the entire village knows it. This is why humans leaped ahead while other species crawled.
Open: The Story of Human Progress의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Open: The Story of Human Progress을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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