
In "Myths of Strategy," Jerome Barthelemy demolishes strategic misconceptions that derail businesses. Drawing from 150+ academic sources, it challenges what management gurus preach. Did you know successful strategies often blend careful planning with adaptive responses? The book business leaders can't afford to ignore.
저자의 목소리로 책을 느껴보세요
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
As a strategy professor and researcher, I've spent years studying what makes businesses succeed or fail. During this time, I've encountered countless myths and misconceptions about strategy that are widely accepted as truth. In this book, I aim to debunk these myths and provide you with evidence-based insights to help your organization thrive. Many strategy books claim to have discovered the secret formula for success. But the reality is far more complex. There are no magic recipes that guarantee outstanding performance. If there were, every company would use them, and no single business would stand out. Instead, developing an effective strategy requires hard work, critical thinking, and the ability to navigate uncertainty. Throughout this book, we'll explore common strategy myths and examine what the research actually tells us about creating winning strategies.
Myths of Strategy의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Myths of Strategy을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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