
Discover how six raw materials - sand, salt, iron, copper, oil, and lithium - invisibly shape our world. Named one of The Economist's "Best Books of 2023," Conway's eye-opening exploration has changed how industry leaders view civilization's physical foundations. What everyday item contains all six?
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Your morning coffee depends on a chain of materials most people never think about: aluminum mined in Australia, refined using Icelandic geothermal energy, shipped to China for manufacturing, then distributed globally. The ceramic mug required kaolin clay heated to 1,280C. The coffee itself relied on fertilizers made from natural gas. This invisible material foundation supports literally everything in modern life, yet we've become so disconnected from physical production that we barely notice it exists. We live in what feels like an ethereal economy of apps, services, and digital products, forgetting that every bit and byte requires massive physical infrastructure-data centers full of silicon chips, copper wiring spanning continents, and concrete foundations anchoring it all. This disconnection has real consequences: when COVID-19 disrupted supply chains, suddenly everyone wondered why we couldn't just "make more" computer chips or medical equipment, revealing our collective ignorance about how things actually get made.
Material World의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Material World을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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